Today, it’s all about big data. Everything your customer does online is measurable with one metric or another. But while so many brands are drowning in a sea of metrics, smart brands put brand before metrics and are approaching business the old-fashioned way.| Iconic Fox
Is your brand a "Friend with Benefits" or an "Intimate Partner"? As we evolve, you’ll find the way we talk about relationships between brands and consumers will mirror, almost to a tee, the way we talk about relationships between people. What type of friend will your brand be?| Iconic Fox