This Month: We give you the tools to sort the signal from the noise. Don't pay attention to everything, pay attention to what matters.| The Online Advertising Guide
This month: inclusive advertising boosts sales, how to plan for AI search (it's brand advertising), and great guides on CTR, Meta Ads and more| The Online Advertising Guide
📆 This Month Meta ignored GDPR and now we all suffer With Meta being (rightly) told to use less data to target ads by the EU, advertisers are about to pay for Meta ignoring GDPR for around a decade. Trust in online advertising is way down (see above), and less trust means fewer conversions. […] The post This Month’s Reads: November 2024 appeared first on The Online Advertising Guide.| The Online Advertising Guide
📆 This Month Diversify from Google Google seems to be diversifying from the open web, so you should diversify from them right back. Video advertising continues to thrive, and we have the best guide I’ve seen in a while to help you make the most money from it. We also explain ROAS, an exceptionally […] The post This Month’s Reads: October 2024 appeared first on The Online Advertising Guide.| The Online Advertising Guide
📆 This Month Google gives up Cookies are now fine by Google – but they are probably still going to be killed by users. Find out what that means for you (probably the same thing as what all the “cookieless future” webinars you’ve been attending have been telling you). Also, video ads need to […]| The Online Advertising Guide
This month's reads: Cookies are now fine by Google, but are probably still in trouble, and video ads need to tighten their security.| The Online Advertising Guide
An old ad size is making a comeback, the middle of the sales funnel gets broken down, and should split your brand and performance ad budgets?| The Online Advertising Guide
This month's reads: Search is in a chaotic period right now, and there is more money in online advertising than ever - but who is getting it?| The Online Advertising Guide
This month: how to make the most of what you've got - improve your RPMs, your ads, and your content. Plus why CMOs aren't marketers.| The Online Advertising Guide
Learn to master maximising YouTube ad engagement with this guide to capturing attention in the first 5 seconds.| The Online Advertising Guide
Generating viral social media posts isn't just about luck. It's about understanding your audience, using trending topics, and more.| The Online Advertising Guide