ITN and Magnite have teamed up to deliver a first-of-its-kind offering: programmatic access to live local linear TV advertising inventory. For the first time, advertisers can transact live ads on local broadcast-TV stations programmatically-just as they do with streaming or online video buys. The move reflects a major shift in how the industry thinks about […] The post ITN and Magnite Redefine Local TV Advertising with Programmatic Access appeared first on Martech360.| Martech360
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
If you didn't already know, Spreaker is leading the way in terms of podcast monetization, specifically programmatic advertising.| Spreaker Blog
You’ve probably realized by now that almost everyone is podcasting. So what is podcast monetization and how do podcasts make money?| Spreaker Blog