The post Turning a Global Energy Brand’s Insights into a Strategic Sales Asset appeared first on Brand New Copy.| Brand New Copy
Marketer or writer, you need to get text out of your mind and onto your screen every day. Most people do that by typing. If you’re fast, you might get 60 words a minute. But you can talk at something like 150 words a minute: 2.5 times that fast. That’s why I love dictation software:… The post Tips on using dictation software to write appeared first on That White Paper Guy.| That White Paper Guy
If you ask B2B salespeople, many will say their toughest competitor is not another company. It’s the prospect not doing anything. They doesn’t make any decision They don’t take your solution to their boss They dither, delay, make excuses, or stop responding And your salesperson’s best efforts lead to nothing. That’s why your white paper…| That White Paper Guy
Using styles in Word can save writers time, make us look more professional, and help our reviewers and designers do their jobs better.| That White Paper Guy
A new survey shows most UK executives think big consulting firms are useless. B2B writers can't assume that every white paper writer has a lot of respect for these firms.| That White Paper Guy
That’s a great question. Here’s my answer, some lively comments, and some updated comments I posted after musing on this some more. I was fortunate to learn my craft writing for traditional magazines. From 1985 to today, I wrote close to 1,000 magazine articles, mainly about technology, for everyone from accountants to woodworkers. One thing…| That White Paper Guy
Why your executive summary should be like Mini-Me: a pint-sized version of the full-sized original.| That White Paper Guy
Quick tip: Use AI for tech support | Big idea: How to de-position the competition [case studies] | Just for fun: All the papers of the rainbow| That White Paper Guy
Many white papers try to attack the competition. But how? Here are four steps on how to de-position any competitor, with case studies and quick tips.| That White Paper Guy
I've worked on 321 white papers for clients all over the world. Get my help to avoid common pitfalls and publish a white paper that gets results.| That White Paper Guy