When companies are going through a transition, is it wise to hire an Interim Chief Marketing Officer (CMO)? An Interim CMO is a strategic short-term asset that dramatically reduces this risk of your hiring the wrong CMO. This article demystifies the role and shares when to hire one and how to use them to accelerate growth.| KickStart Alliance - Customer Success Consulting
It takes six to nine months to hire the “right” Chief Marketing Officer (CMO). That can be a long time for your marketing team to be leaderless. This vacuum causes marketing programs to stall and morale to fall. To mitigate this risk, you may want to consider hiring an Interim CMO.| KickStart Alliance - Customer Success Consulting
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.| KickStart Alliance - Customer Success Consulting