Having trouble viewing the text? You can always read the original article here: Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Jo...| Conversion Sciences
Having trouble viewing the text? You can always read the original article here: The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether A...| Conversion Sciences
Having trouble viewing the text? You can always read the original article here: Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests A fundamental concept in A/B testing is statistical hypothesis testing. It involves creating a hypothesis about the relationship between two data sets and then comparing these data sets to determine if there is a statistically significant difference. It may sound complicated, but it explains how A/B testing works. Here’s a high-level look at how...| Conversion Sciences
When your AB test offers inconclusive results, they're still giving you a lot of information. What do you do with the "meh" intel?| Conversion Sciences
Get pro CRO conversion rate optimization process for a high converting website or landing page, from coming up with test ideas to ab testing.| Conversion Sciences
Before and after testing is an alternative to AB testing that can provide smart insights. Here’s how to do it.| Conversion Sciences