ShareThe truth is, your dealership’s online success is only as strong as the platform it’s built on—and too often, those platforms are the problem. In the competitive dealership market, SEO (search engine optimization) and GEO (generative engine optimization) are critical to ensuring those looking for a vehicle find you, whether in organic results, AI overviews, or an AI chat. But […]| Wikimotive LLC
In the information age, and as we enter the AI age, the volume is only going up, and the distractions are only becoming more numerous — read more.| Wikimotive LLC
Learn how to optimize your dealership’s video content with proven Video SEO best practices. Rank higher, get more views, and drive more car sales.| Dealer Authority
Is your content working as hard as it could be? In the ever-evolving world of search, what worked yesterday might not be enough today. Read here.| Wikimotive LLC
ShareAs we move into the second half of 2025, one thing is clear: the automotive SEO landscape is shifting faster than ever. From the rise of AI Overviews and chat-based search to the continued importance of intent-driven content and technical SEO fundamentals, dealers must stay agile to stay competitive. I’ve talked about all of these changes and developments in my […]| Wikimotive LLC
Are you wondering about the state of AI in search? Read here to avoid getting left behind in this evolving landscape.| Wikimotive LLC
ShareIt’s time to pay attention to AI overviews. Over the last couple of years, we’ve stated time and again that you didn’t need to put energy into optimizing your dealership’s website for artificial intelligence because it wasn’t yet being utilized for transactional search terms––the ones you want to rank for, the ones that bring you meaningful leads. But within the […]| Wikimotive LLC
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Between potential brand mergers and incoming tariffs, there’s been a lot going on in the automotive industry this year. Here's what you need to know.| Wikimotive LLC
Is traditional SEO really dead in the age of AI? Not for car dealerships. Discover why core SEO strategies still matter and how AI can enh...| Dealer Authority
Keeping your SEO vendor out of the conversation during your website migration can be detrimental. Read here to learn why.| Wikimotive LLC
The website audit that just dropped in your inbox is probably garbage. Read here to learn more about how you can tell.| Wikimotive LLC
Keywords. We all know we want to rank for them, but determining which ones matter most is a mix of art and elbow grease. Stick with me as we wade into the shallow end of the keyword research pool, and pretty soon, you’ll be ready to swim with the sharks.…| Wikimotive LLC
Discover four different digital marketing strategies that will help with your dealership's inventory acquisition in 2025.| Dealer Authority
There are some important things you should be aware of as you look at your automotive SEO strategy for 2025. Read here.| Wikimotive LLC
Artificial intelligence isn't impacting your dealership's SEO strategy the way you probably think that it is. Read here to learn more.| Wikimotive LLC
Discover why your auto dealership needs a stronger online presence in 2025 with our guide on SEO, PPC, social media, and more.| Dealer Authority
ShareKnowing where to spend when it comes to your dealership’s marketing budget can be a real challenge. As a general rule of thumb, though, when you’re mapping out your budget, thinking about adding more funds to the budget or considering making cuts, it’s essential to look at both paid (SEM) and organic (SEO) marketing and to never put all your […] The post Here’s Why It’s Essential to Find a Balance Between Paid & Organic Marketing appeared first on Wikimotive LLC.| Wikimotive LLC
ShareHaving just come back from Digital Dealer 2024, there are a lot of things on my mind in terms of automotive SEO. I had some great conversations with both digital marketing vendors and dealers themselves while at the show and found there to be numerous overlaps in what everyone is talking about right now. So, I’ve decided to put together […] The post 4 Questions Car Dealers Are Asking About SEO appeared first on Wikimotive LLC.| Wikimotive LLC
ShareLast month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps traffic in buckets without a quick and easy way to see the “why” behind each visitor. […] The post How to Hone in On Your Important Traffic With GSC appeared first on Wikimotive LLC.| Wikimotive LLC
In this article, we turn to FRED to understand the state of the car business and expose what dealer groups and early movers are doing to recapture market share as car sales boom.| Wikimotive LLC
Get ideas for the best car dealership videos that boost social engagement and SEO. Partner with Dealer Authority for a winning video marketing strategy.| Dealer Authority
Explore the best advertising methods for car dealerships in 2024, and discover how Dealer Authority can get you started today.| Dealer Authority
AI Overviews, previously known as SGE, are interesting and will absolutely make an impact on search, but not so much on automotive SEO. Read here.| Wikimotive LLC
Improve your online presence with Dealer Authority’s SEO checklist for car dealership landing pages. Help customers find your dealership.| Dealer Authority
Discover effective backlink-building strategies that car dealers can use to enhance their online presence and drive more traffic to your dealership's website.| Dealer Authority
Over the last few months, tons of dealers have watched as their #1 spot for keywords like “Ford F-150 for sale” have diminished; they’re no longer ranking at all. Read here to learn why.| Wikimotive LLC
You may be looking at an inflated version of your website’s traffic without even realizing it. Read here to learn more about this and how keywords play into your data.| Wikimotive LLC
When it comes to how you rank in local search, it really does matter what people are saying about your dealership.| Wikimotive LLC
Share“Department nesting”… what is it? It’s the act of making sure that Google is aware that the various department listings you’ve created are associated with your dealership’s primary sales listing. For this week’s episode we’re going to revisit the actual dealer listings we used as an example last week, remembering to obscure and protect their data – just in case […]| Wikimotive LLC
Verification is Google's process for confirming that you are who you say you are, and that you're entitled to access the listing in question.| Wikimotive LLC
Explore automotive marketing in the digital age and discover how forward-thinking agencies like Wikimotive are reshaping the industry and driving unprecedented growth as traditional methods take a back seat.| Wikimotive LLC