The question of whether one should run A/B tests (a.k.a online controlled experiments) using one-tailed versus two-tailed tests of significance was something I didn’t even consider important, as I thought the answer (one-tailed) was so self-evident that no discussion was necessary.| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...
The p-value is the most commonly used statistic in scientific papers and applied statistical analyses. Learn what its definition is, how to interpret it and how to calculate statistical significance if you are performing statistical tests of hypotheses. The utility, interpretation, and common misinterpretations of observed p-values and significance levels are illustrated with examples.| GIGAcalculator Articles