Direct Response Marketing is advertising and other communications designed to prompt an action (usually a purchase) with a call to action.| Brand Marketing Blog
Aren't marketing and branding the same thing? Nope. Brand marketing is an strategy to communications, sales, product, and service that grows brand equity.| Brand Marketing Blog
A toyetic property is one that could easily be made into a toy. A character, object, or vehicle with a manufacturable shape and kids want to play with.| Brand Marketing Blog
Brand Architecture is how businesses organize their offerings into brands for the customers. This article dives into examples from Coca-Cola and Honda.| Brand Marketing Blog
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have| Brand Marketing Blog