Originally Posted on The Coaching Tools Company as The 6 C’s of Wisdom Marketing: How Coaches Build Trust and Stand Out | by Cindy Schulson When we’re young, we often believe we have all the answers. But as we grow, we recognize something far more...| The Coaching Tools Company
Sometimes your best brand story isn’t the one you think it should be. It’s one of your throwaway stories; an informal anecdote everybody else loves, but you don’t think twice about. I’ll explain. I recently stopped by a pet food store. Outside sat a brand representative at a table full of a type of cat […]| LEVY INNOVATION
Sometimes it’s easier to learn positioning and branding lessons when we look outside our field. Let’s look at a lesson from the world of fast food. Then we’ll see how it applies to our brands as consultants and thought leaders. A few days ago, I was eating at my local Quiznos sub shop, and a […]| LEVY INNOVATION
When I was nine years old, I fell in love with baseball and dreamed of playing first base. To aid me in my dream, my dad bought me a first baseman’s glove. When my friends and I gathered after school for an informal ball game, everyone knew to stay away from first. That was my spot.| LEVY INNOVATION
Coming up with a persuasive marketplace differentiator for your business can be difficult.| LEVY INNOVATION