I picked April 15 as the birth of SJ Insights ten years ago so I would have something positive to celebrate on tax day (plus I would have the launch of my website ready by then). Yes, this is a day late, but taxes aren’t due until the 18th this year, so today works to … … Continue reading →| SJ Insights, LLC
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. A proliferation of shows, involvement from celebrity talent, investment from large companies like Spotify, and the spread of technologies that boost awareness, like smart speakers (e.g., Amazon Alexa), have all helped podcast growth. In … … Continue reading →| SJ Insights, LLC
Throughout the year, the various Email Service Providers (ESPs) gather and examine the data from the millions of emails each send out from their customers. The Open, Click-Through, Bounce and Unsubscribe rates are computed, as are benchmarks by industry, day of week, time of day and more. Here is what six of the leading ESPs … … Continue reading →| SJ Insights, LLC
We all do it. We’re watching something on TV with our smartphone or tablet in hand. Call it dual-tasking or simultaneous usage: 45% of consumers watch TV while using digital devices “very often” or “always.” Only 12% “never” use both at the same time. It’s just not about dual-tasking, consumers are using digital platforms in … … Continue reading →| SJ Insights, LLC
Netflix is available to about half of U.S. TV homes, and is considered by some to be the destroyer of traditional or linear TV among younger viewers; however remember that a typical adult devotes o…| SJ Insights, LLC
The cost of streaming television shows and movies is rising. Over the past couple of weeks, Netflix has been increasing its subscription rates, and this past February there was lots of Facebook cha…| SJ Insights, LLC
Note: This is an article SJ Insights’ CEO Sheree Johnson wrote for KC Source Link several years ago and it seemed fitting to share it now as many businesses are retooling for a new normal and…| SJ Insights, LLC
