Brand differentiation has always been a key part of specialty coffee. Roasters emphasise their commitment to quality, sustainability, craft, and consistency to retain customers and draw in new ones. But rising inflation rates and record green coffee prices are forcing businesses to rethink their strategies. Simultaneously, market competition has intensified, which pushes roasters and coffee […] The post More roasters are rebranding than ever before – but it’s easier said than done appea...| Perfect Daily Grind
Allen Tate Realtors, the Carolinas’ leading real estate company since 1957, will rebrand as Howard Hanna Allen Tate Real Estate.| Howard Hanna Allen Tate Blog
ArtVersion agency elaborates on Color Theory in Branding: Crafting Meaning Through Visual Identity| ArtVersion
ArtVersion agency elaborates on From Function to Brand: The Evolution of Modern Website Design| ArtVersion
Growth through acquisition isn’t new. But with consolidation on the rise and digital channels amplifying every move, more companies must navigate brand transitions under intense pressure. Without a clear strategy, rebranding can create confusion, dilute brand equity and risk the value of the deal. That’s why we created this three-part blog series on brand strategy […]| Walker Sands
French precision fermentation company Bon Vivant has announced that it is rebranding to Verley and launching a new portfolio of functionalized dairy proteins| Cultivated X
Discover how we listened to our followers and went through an entire rebranding. It pays to listen to your audience. Learn why.| Sneakers4Good
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the Cachapoal Valley in Central Chile, aimed to create new packaging and establish a new brand strategy, including naming and storytelling, to better represent its brand identity. DAf, a specialized creative agency with…| The Branding Journal
Edublogs Changes Name to CampusPress| SB You
