A data-driven view of the top performing companies across the electronics industry The electronics industry thrives on innovation. But when it comes to public relations, many brands still rely on outdated metrics like share of voice or coverage volumes to measure PR success, which only tell part of the story. In today’s competitive landscape, electronics […]| Publitek | Innovative marketing for B2B tech companies
The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying teams consist of six to ten members, each with unique information needs and preferred channels for consuming content. These individuals often avoid direct engagement with salespeople, opting instead to conduct nearly 70% of their buying […]| Publitek | Innovative marketing for B2B tech companies
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