Hims & Hers just lit a fire under Big Pharma—and the FDA might be coming with a hose. The telehealth brand, known for making once-taboo health topics clickable, took aim at the weight-loss industry in its first Super Bowl ad. The message? “There are medications that work, but they’re priced for profits, not patients.” Spicy. […]| Parallel Path
As the science of gut health continues to gain traction, brands are stepping into uncharted territory with massive opportunities—and just as many challenges. The gut health market, expected to grow to nearly $90 billion by 2030, offers a lucrative playground for marketers. But in a crowded and confusing landscape, clarity and consumer education are the […]| Parallel Path
Integrated health and wellness, also referred to as 360-degree wellness, holistic health, or whole-person health, has shifted from a niche concept to a cornerstone of consumer expectations. This evolution, spurred by the pandemic, has brought about transformative opportunities for both brands and marketers. Understanding how to align with consumers within this movement is essential for […]| Parallel Path
Sleep deprivation isn’t just an individual struggle—it’s a public health epidemic. Despite sleep being essential to physical and mental health, the Centers for Disease Control and Prevention (CDC) reports that nearly 35% of adults fail to meet the recommended seven hours per night. For many, the modern demands of stress, technology use, and societal pressures […]| Parallel Path
Wearable technology is evolving beyond its origins as step counters and sleep monitors. It is quickly becoming central to personalized health, where data-driven insights empower consumers to make proactive health decisions. With the global wearable market projected to reach $187 billion by 2030, marketers have a unique opportunity to position their brands at the intersection […]| Parallel Path
Sun protection has come a long way from being just a beach-day essential. It’s now a cornerstone of health and wellness, bridging skincare, longevity, and preventative care. Yet, many consumers still underestimate the lasting effects of UV exposure—not just on their skin’s health but on their overall well-being. At a time when innovation in sunscreen […]| Parallel Path
The Medjool data snack brand's design update by If Only Creative arrives as it readies a launch into Whole Foods and other major retail outlets.| PRINT Magazine
The summery and coastal brand by Thirst breathes life into one of Shepherd Neame Brewery's most iconic beers. The post Summer Still Lingers in Whitstable Bay’s Rebrand by Thirst appeared first on PRINT Magazine.| PRINT Magazine
On this episode of the Brands for a Better World podcast, Hayley and Stephanie Painter discuss the role of mentorship in agriculture and the power of storytelling to connect consumers with their food sources. The post Farmers Are Entrepreneurs With the Painterland Sisters appeared first on PRINT Magazine.| PRINT Magazine
From DMT vapes to MDMA gummies, psilocybin mushroom chocolate bars, and LSD microdots, an expanding range of psychedelic Consumer Packaged Goods (CPG) products is becoming increasingly available in the U.S. and Europe. The post The Booming Market For Psychedelic Consumer Packaged Goods first appeared on Lucid News. The post The Booming Market For Psychedelic Consumer Packaged Goods appeared first on Lucid News.| Lucid News
Maximize your impact in the Consumer Packaged Goods (CPG) industry by attending the top trade shows in 2025. Whether launching a new product or refreshing your brand, these events provide a powerful platform to connect with buyers, press, and industry peers across the U.S. Each of these trade shows offers unique insights and networking opportunities, […] The post The Best CPG Trade Shows to Attend in 2025 appeared first on Alliance Sales and Marketing.| Alliance Sales and Marketing
Emerging brands are invited to apply for a chance to win $250K in brokerage and marketing services Charlotte, North Carolina (April 1st, 2024) — Alliance Sales and Marketing, a pioneering force in connecting consumer product brands with retailers for over two decades, in sponsorship partnership with SPINS®, a leading provider of data and insights for […] The post Alliance Sales and Marketing to Host Inaugural Jumpstart Jam Pitch Slam appeared first on Alliance Sales and Marketing.| Alliance Sales and Marketing
Celebrating two decades of connecting consumer product brands to retailers, Alliance Sales and Marketing proudly announces its 20th anniversary milestone this year. Founded in 2004 by CEO Scott Anderson and four co-founders, the Charlotte-based company has been a beacon of innovation in the food brokerage industry since its inception. The post Alliance Sales and Marketing Celebrates 20th Anniversary appeared first on Alliance Sales and Marketing.| Alliance Sales and Marketing
In the ever-evolving landscape of consumer preferences, the "clean label" movement has emerged as a significant trend within the consumer packaged goods (CPG) industry. But what does "clean label" really entail, and why is it becoming crucial for CPG brands to adopt this approach? The post The Growing Importance of Clean Label in Today’s Consumer Packaged Goods appeared first on Alliance Sales and Marketing.| Alliance Sales and Marketing
Bethany Allee recaps the excitement and energy from PDI Connections Live 2024 and previews Connections Live 2025 slated for Denver, Colorado from August 24-27.| PDI Technologies, Inc.
Bethany Allee shares her recommendations and a few to-do items for anyone getting ready to attend PDI Connections Live 2024 this August in Washington, DC.| PDI Technologies, Inc.
Traci Fulmer describes what attendees can expect at PDI Connections Live 2024 and why the event is so valuable for connecting the entire PDI community.| PDI Technologies, Inc.