Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…| The Branding Journal
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. But how many companies, especially…| The Branding Journal