Talking shop with the best in the communications industry. Welcome to Ragan’s new video series, The Comm’s Leaders Corner! We’re speaking with members of our Communications Leadership Council to learn about the mindset and approach they bring to communications. For our first episode, we spoke with Wendy Sherwood, vice president of global corporate communications, at […] The post VIDEO: The Comms Leader’s Corner: A conversation with Wendy Sherwood of CBRE appeared first on Ragan Comm...| Ragan Communications
“Remember: Not all positive change feels positive in the beginning.” – S.C. Lourie This is a friendly warning: It’s risky to comment on this blog. I’m joking, of course, but have a great example of no good comment goes unpunished. 🙂 A couple of weeks ago Brian Hannon commented that he approached finding positivity from … Continue reading How to Share Risks→| Surprised By Joy
Business environment in Detroit, Michigan Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth. Once associated solely with the automotive industry, Detroit is now a city undergoing an economic renaissance. While it remains the historic heart of the U.S. automotive sector… Continue reading Detroit, Michigan: Data Driven, People Powered| PRGN
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most valued metric on both sides of the Atlantic, Europe takes a more strategic and long-term… Continue reading How Brand Influence is Different in Europe and the U.S.?| PRGN
En el fragmentado ecosistema de información actual, la confianza pública está en crisis. La proliferación de noticias falsas, las cámaras de eco ideológicas y la fatiga institucional han convertido la comunicación en algo más que un recurso táctico: hoy es un pilar fundamental de la gobernanza democrática. En el centro de esta transformación se encuentra… Continue reading La comunicación como política pública: reconstruir la confianza a través del diálogo estratégico| PRGN
Los planes de CEO Positioning se han convertido en una herramienta estratégica imprescindible en el entorno empresarial actual. Los principales ejecutivos necesitan proyectar un liderazgo visible, coherente y con propósito. Porque un CEO bien posicionado no solo refuerza la reputación de la compañía y genera confianza, sino que también tiene un impacto directo en el… Continue reading La importancia de un buen plan de CEO Positioning| PRGN
A conversation on making employees feel truly valued. By Diane Schwartz, CEO of Ragan Communications. At Power Design, the mantra “work hard/play hard” isn’t just a slogan — it’s a full-on cultural strategy. Jenna Greco, the company’s director of communications and culture, is at the helm of some of the most inventive employee recognition programs […]| Ragan Communications
In the era of dynamic and non-stop communication, effective corporate communication requires several essential elements. Mastering each one of those| Modern Marketing Today
The governments cuts to foreign aid & a pause on enforcing the FCPA have sparked concerns that a global rollback in human rights is underway.| Thomson Reuters Institute
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the… Continue reading Trust, Digital Strategies and Customer Loyalty Drive Brand Influence| PRGN
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation. While some misuse of AI tools was observed,… Continue reading Democracy, AI and the New Frontier of Public Affairs| PRGN
Throughout 44 years of Fearey’s history, it’d be an understatement to say we’ve seen our fair share of truly unique crises that require us to step in and swiftly map out the right crisis communications strategy and messaging for our client. These crises come in all forms, whether they are officer-involved shootings, crane collapses, or… Continue reading Crisis Communications in a Chaotic World| PRGN
Moore ha lanzado recientemente el Informe de Tendencias M.Cast™ 2025, un análisis que detalla las siete tendencias llamadas a definir el panorama empresarial en 2025, destacando la inteligencia artificial como la “megatendencia” que está transformando casi todas las industrias. Abordando un amplio abanico de temas, desde avances tecnológicos y cambios en el mercado hasta patrones… Continue reading Pensar como un futurista: la clave para liderar en la era de la convergencia| PRGN
En Argentina, las audiencias ya no consumen contenido de manera pasiva: eligen qué ver, cuándo y en qué plataforma. En este contexto, el streaming se ha consolidado como un nuevo medio donde las empresas buscan ganar relevancia sin depender exclusivamente de publicidad de pago. Pero, ¿cómo lograrlo de manera orgánica en un entorno dominado por… Continue reading Streaming y comunicación corporativa en Argentina: el desafío del espacio orgánico| PRGN
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states in the U.S., with favorable regulatory structures and low tax burdens,… Continue reading Texas: Big Business in the Lone Star State| PRGN
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida’s diverse economy is driven not… Continue reading Florida: The Americas’ Business Bridge| PRGN
You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the company’s future growth and success. Historically, many of the company’s functions – including corporate communication… Continue reading How to Build a Global Internal Communications Function| PRGN
Business environment in Madrid, Spain Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions. These regions have their own governments, parliaments and varying degrees of legislative power, particularly in… Continue reading Spain: Strategic Gateway to Europe for Latin America| PRGN
Business environment in Portland, Oregon Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based. In recent years Amazon has taken up a significant residence here as well. Portland has a strong commitment… Continue reading Portland: The Rose City| PRGN
Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world. And while AI tools are changing the way people research, brainstorm and draft written pieces, the human touch remains critical for developing thought provoking, informed content that promotes expert thinking.… Continue reading Writing for impact in 2025| PRGN
En un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologías consagradas como PESO (Paid, Earned, Shared, Owned) y el Global… Continue reading Comunicación Integrada: Estrategia y Táctica para Resultados de Alto Impacto| PRGN
En el mundo empresarial y ejecutivo, la reputación es un activo invaluable. No se cuestiona que este intangible impacta en la cuenta de resultados de negocio. Un caso judicial con impacto público puede representar una amenaza significativa para la imagen de una empresa o de un líder corporativo. La forma en que se maneja la… Continue reading La reputación en tiempos de litigios de alto impacto público| PRGN
An Intellyx Brain Candy Brief Enterprises rely on their communications systems more than ever. Ecommerce continuously grows as more and more people use [...]| intellyx.com
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they stand as exemplars of how consistent leadership can drive ambitious national strategies and economic transformations.… Continue reading Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations| PRGN
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working environment in that it’s the media capital… Continue reading New York: The City That Never Sleeps| PRGN
Mientras se lee este texto, una crisis está sucediendo o se está gestando en alguna parte. Y no basta con preguntarnos si nos tocará enfrentar alguna, sino más bien cuándo será. Por ello, ante lo inminente de la situación, hay que estar preparados. Una crisis, dice la teoría, es un fenómeno súbito. Sin embargo, casi… Continue reading Las crisis que no debieron ser crisis| PRGN
This 1-2-3 playbook will help establish a strong foundational communications strategy that can adapt and grow with your brand over the next four years.| RH Strategic
Business environment in Africa Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land, offering investors a diverse range of sectors to explore. With a rapidly expanding middle class and urban population, there is… Continue reading Africa: Cradle of Humanity and Home to Young and Dynamic Markets| PRGN
Cada año, PRGN presenta en su portal en inglés las predicciones de sus agencias miembro sobre las tendencias clave que marcarán la Comunicación y las Relaciones Públicas en el próximo curso. En esta edición, además de presentar las perspectivas globales, también ofrece por primera vez una edición especial en español. En ella se encuentran las… Continue reading Las tendencias en Comunicación de 2025| PRGN
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in… Continue reading 2025 PR Predictions: Human Abilities Matter More as AI Surges| PRGN
Business environment in Brazil Brazil offers a challenging and diverse business environment. With its vast territory, rich cultural heritage and abundant natural resources, Brazil attracts attention from around the world. The country has a diversified economy with thriving sectors such as agriculture, technology, energy, and services. Its population represents a significant consumer market, while its… Continue reading Brazil: Communication Can Change the World| PRGN
In this first Spanish episode of the PRGN Presents podcast, Loreley Maldonado, founder of Eje Comunicación in Mexico, talks with Valentina Giacaman, founder of RumboCierto Comunicaciones in Chile about unbranded communication. The evolution of corporate communication allows companies to use all their creativity to develop narratives and messages that stand out, permeate and influence their… Continue reading The Magic of Unbranded Communication| PRGN
En este primer podcast en español de PRGN, Loreley Maldonado, fundadora de Eje Comunicación en México, conversa con la periodista Valentina Giacaman, fundadora de RumboCierto Comunicaciones en Chile, acerca de la comunicación unbranded. La evolución de la comunicación corporativa permite que las empresas echen mano de toda su creatividad para desarrollar narrativas y mensajes que… Continue reading La magia de la comunicación unbranded| PRGN
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the… Continue reading North Carolina: Top State for Business| PRGN
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise in the PR field is no coincidence, but rather the result of a… Continue reading Milan: the Italian capital of Public Relations| PRGN
Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to… Continue reading Seattle: Fearless and Forward-Thinking| PRGN
The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my thoughts on this episode of PRGN Presents about the current challenges and opportunities that the… Continue reading Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow| PRGN
Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in… Continue reading Toronto, Canada: Diversity is Our Strength| PRGN
Business environment in Chicago Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing,… Continue reading Chicago: The Windy City| PRGN
The Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe. In 2024, 30 PRGN member agencies submitted 173 entries – surpassing last year’s 154 submissions… Continue reading PRGN Best Practice Awards 2024: Record Entries and Awards Gala in Geneva| PRGN
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and organizations. The current election cycle has surpassed even the tumultuous 2020 race in terms of societal… Continue reading Navigating PR in an Election Year – The Political Minefield| PRGN
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the strongest sectors. The country is valued for its high-quality and innovative products and its strong… Continue reading Germany – United in the Heart of Europe| PRGN
Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. Twenty-six vehicle manufacturers and 98 of the 100 top automotive suppliers to North America have… Continue reading Detroit: North American Crossroad for The Automotive & Mobility Industry| PRGN
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create… Continue reading People-Centric PR: Why Understanding Your Audience is Critical| PRGN
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000… Continue reading Denver: Fueling Client Success| PRGN
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time, I realized that while traditional marketing tactics such as research, planning and execution are… Continue reading The Power of Cause Marketing| PRGN
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico has emerged as a significant player in the global economy, thanks to its strategic location, diverse workforce, and network of… Continue reading Mexico: Bringing PR and PA Excellence to Diverse Organizations| PRGN
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development… Continue reading Argentina: Crafting Strategies for Communications Challenges| PRGN
Is change management just good leadership? Are extra skills needed? For most businesses, it is inevitable that change is going to happen. If you are in leadership, it may fall to you to implement the strategy around this change. Be it big or small, positive or negative, straightforward or complicated, any sort of change usually… Continue reading Change management is mostly about communication and collaboration| PRGN
Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Although well known for its tech and tourism industries, the nine Bay Area counties are also innovation hubs for the autonomous mobility, food & beverage, life sciences/biotech, medical device and finance sectors. The area is home to a… Continue reading San Francisco: Change. Craft. Communicate.| PRGN
Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have… Continue reading Bucharest, Romania: Everything You’d Expect from a Metropolis| PRGN
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with… Continue reading PR Firms Today: Much More Than Clips| PRGN
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for… Continue reading Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses| PRGN
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and… Continue reading Austria – Align with Local Culture for Success| PRGN
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over… Continue reading Ireland – A Dynamic Economy And A Great Place To Do Business| PRGN
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to manage communication, to guide our executives on what to say and… Continue reading Reacting to Controversial Topics| PRGN
Alabama business environment Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama… Continue reading Alabama – Where Hospitality Meets Hustle| PRGN
Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s… Continue reading Lithuania – Efficiency Attracts a Startup Ecosystem| PRGN
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies,… Continue reading Dubai – Where Global Business Meets Limitless Possibilities| PRGN
Business environment in Sweden Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany,… Continue reading Sweden: Entrepreneurial Force at the Heart of the Nordic Region| PRGN
Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its… Continue reading France – A Blend of Tradition and Innovation| PRGN
With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices. While legislation… Continue reading Green Claims Directive: Re-establishing Trust in Sustainability Communication| PRGN
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on… Continue reading Philadelphia – City of Brotherly Love| PRGN
Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is home to big business. It’s the headquarters for Walmart, Tyson Foods, J.B. Hunt and… Continue reading Arkansas – Southern Roots, Global Impact| PRGN
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience… Continue reading Building a Communications Team: The Client Perspective| PRGN
Business Environment in Denmark Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is… Continue reading Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life...| PRGN
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels| PRGN
According to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed. Implementing a strategic communication plan will manage expectations, alleviate fears, and… Continue reading Merger & Acquisition Communication Best Practices for Deal Success| PRGN
Brussels/Nairobi – The Public Relations Global Network (PRGN) announced today that two of its members in the EMEA (Europe, Middle East and Africa) region have formed a partnership to address global lobbying challenges and empower organizations in Africa and Europe to navigate regulatory complexities and drive policy impact effectively. The two PRGN member firms, Newmark… Continue reading PRGN EMEA Agencies Form Partnership for Enhanced Global Lobbying Services| PRGN
Business Environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built… Continue reading Helsinki, Finland – Growth Path Ahead| PRGN
Business environment in Nashville Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000… Continue reading Nashville, Tennessee – Making Noise in Music City| PRGN
A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use. As trust in institutions diminishes, consumers are increasingly skeptical of where they put their money and receive their information. The author recommends three marketing strategies for brands to maintain and foster trust in their brands: 1) Do not overspin, 2) Avoid half-truths, and 3) Read the room and adjust.| Harvard Business Review
Have you ever been tasked with creating a video presentation but have no idea where to begin? This article will help you understand the same.| simpleshow
