Here's the science behind the viral engaging split-screen format of reels and shorts that use visual ASMR.| Cognition Today
I define a concept called "emotion activation" and how 2 frameworks can help to identify these activations during work. The analysis should help employees & employers.| Cognition Today
Attention is task-dependent and not a fixed resource. Focus at work depends on emotions, engagement with the task, and skills to perform that task.| Cognition Today
The store's atmospherics - design, vibe, lighting, sounds, interiors, and the store's layout guide consumer purchases and directly affect a store's ability to cater to its buyers. I explain the multi-sensory experience of a store and layout formats with their practical and psychological benefits.| Cognition Today