1/ I recently made notes on the book “Hooked” but wasn’t satisfied by the depth of explanation in it. 2/ I wanted to get down into neuroscience of habit-forming products and that inevitably lead me to the (in)famous neurotransmitter dopamine. 3/ Before we dive into what dopamine does, let’s first make one thing clear: dopamine… Read More| Inverted Passion
Time is strange – 2023 simultaneously felt too long and too short. It was short because I remember recently writing my 2022 review, and it was long because I ended up packing a lot of stuff into it. ✅ Train 5 days a week (including Mixed Martial Arts) I did manage to train 5 days… Read More| Inverted Passion
I re-read the book Hooked by Nir Eyal and these are my notes. 1/ The key question that the book answers is: how to make habit-forming products. And its answer is a model that involves four stages: a) trigger; b) action; c) variable reward; d) investment 2/ Why should products be habit-forming? It’s because only… Read More| Inverted Passion