Building a brand requires protection as much as it does a logo or product name. One of the first legal questions founders face is whether trademark law is handled at the state level, the federal level, or both. The answer governs the security of a brand and how far the protection reaches. A state trademark […] The post Is Trademark Law State or Federal? A Clear Explanation first appeared on Traverse Legal.| Traverse Legal
Most businesses misprice their core asset: invisible IP. The value sits in the codebase, design language, and brand architecture, not necessarily the office lease or product inventory. These intangible products govern defensibility and drive long-term equity value. Competitors can copy those faster than you think, and an IP lawyer’s job is to make sure this […] The post What Does an Intellectual Property Lawyer Actually Do? first appeared on Traverse Legal.| Traverse Legal
5 Proven Steps to Protect Your Intellectual Property in 2025| Traverse Legal
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