AI Integration - Trust Insights Marketing Analytics Consulting
CEO of Trust Insights goes over how to properly apply AI integration into your business, avoiding common pitfalls.| Trust Insights Marketing Analytics Consulting
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have [...]Read More... from AI Integration| Trust Insights Marketing Analytics Consulting
CEO of Trust Insights goes over how to properly apply AI integration into your business, avoiding common pitfalls.| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is [...]Read More... from Which AI Models to Use| Trust Insights Marketing Analytics Consulting
Attribution & Brand Lift: Two Great Methods that Measure Better Together “We’re only focused on conversions.” “Sales are our only KPI.” “Attribution moves the needle.” These are things I’ve heard over and over again talking to agencies and brands about their podcast and digital audio ad metrics. It’s usually during a conversation where they’re explaining […]| Signal Hill Insights
Welcome to the Digital Data Stories of the Alexandria Archive Institute and Open Context! In this Data Story Short, we contextualize our use of the Title-Author-Source-License (TASL) attribution system that Creative Commons (CC) suggests people use with CC licensed works. As an extension of the Sourcing Series, in this short we summarize and use examples […] The post How to use TASL attribution appeared first on The Alexandria Archive Institute.| The Alexandria Archive Institute
A practical guide to building influencer attribution systems that turn influencer campaigns into performance engines. Learn how to measure impact, improve outcomes, and compound results across native and paid.| The Shelf, a Data-First Influencer Marketing Company
Promo codes are an effective form of clickless tracking for influencer marketing campaigns that can be used across channels and offline.| TUNE
Reaching and converting customers has become both an art and a science. Traditional approaches like waiting for potential buyers to search for your brand simply aren’t enough. To scale effectively, consumer brands must proactively engage consumers with compelling visuals precisely at moments of inspiration and discovery. As competition for attention intensifies, mastering proactive audience targeting and harnessing AI-powered visual campaigns has become not just beneficial but essential. Th...| adQuadrant
Consumers are no longer satisfied with static, one-size-fits-all digital experiences. Instead, they’re looking for personalized journeys that feel curated and effortless, from product discovery to purchase. This shift has transformed how brands need to engage with their audiences, elevating the importance of relevance, speed, and intelligence in every interaction. Google’s latest suite of AI-powered tools across Search, Shopping, and Ads is designed to meet this new standard. These innova...| adQuadrant
Google’s AI Max for Search campaigns is reshaping the fundamentals of paid search by integrating keywordless targeting, dynamic creative generation, and predictive intent matching into a unified system. Rather than being just another automation tool, AI Max represents a shift in how search campaigns are designed and optimized, pushing advertisers to rethink not only their targeting strategies but also the entire structure of their campaigns. This isn’t about minor adjustments but about re...| adQuadrant
Generative AI has quickly gone from a curiosity to a daily utility for millions of consumers, and ecommerce is starting to feel the impact. Shoppers are no longer limited to traditional search engines or marketplace listings. Instead, they’re turning to conversational tools like ChatGPT to ask for product recommendations in plain language: “best gifts for new moms,” “top-rated noise-canceling headphones under $200,” or “eco-friendly kitchen essentials.” Until now, these AI-power...| adQuadrant
Economic slowdowns test every assumption consumer brands make, from how they price and position products to how they acquire and retain customers. And while economic signals are rarely clear, whether it's persistent inflation, tightening tariffs, or declining consumer confidence, the easy default is to hit pause. Delay launches. Cut back on marketing. Wait for clarity. But that’s not how leaders thrive. Economic slowdowns are more than a dip in demand; they’re catalysts for change.| adQuadrant
Do you know when to use postback tracking versus pixel tracking? Here are the pros and cons of both and when to use each tracking method.| TUNE
Discounts are a quick way to boost traffic and revenue, but heavy reliance on them comes at a cost. They often cheapen your brand and attract price-conscious shoppers who lack long-term loyalty. High-value customers—the kind who make repeat purchases and advocate for your brand—aren’t motivated by discounts. Instead, they prioritize quality, reliability, and meaningful experiences over saving a few dollars.| adQuadrant
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
Discover effective strategies for scaling brands in B2B marketing, with insights from 71 brands. Learn more and download Fospha’s full report.| Search Engine Watch
The case recently brought against OpenAI by the New York Times is the latest in a series of legal actions involving AI in the United States, and mirrored in other countries –notably, the UK. In order to train their technologies, should AI companies be allowed to use works under copyright protection without consent? The lawsuits... Continue reading| Kluwer Copyright Blog
