What is brand lift? The focus of brand lift studies is to measure the effectiveness of advertising campaigns. For people working with, for, or on the behalf of brands, a brand lift study helps with understanding how specific ad campaigns impact consumers’ perceptions of the brand in question. Brand lift studies measure perception in the […] The post What is brand lift and how can I optimize it? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Learn how to calculate and measure ad recall, brand awareness, consideration, message association, and brand attribute lift to optimize your ad campaigns. The post What are lift metrics in media measurement? appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Learn how ATTOM's property data helps professionals across industries make strategic decisions with in-depth insights into neighborhoods. The post What are the Main Benefits of Property Data? appeared first on ATTOM.| ATTOM
Boost real estate marketing by enriching customer data with property insights from ATTOM to improve targeting and personalization.| ATTOM
Understanding the negative impacts of poor quality data on the research industry. The post Why poor quality data poses risks in market research appeared first on Cint™ | The World’s Largest Research Marketplace.| Cint™ | The World’s Largest Research Marketplace
Learn how lenders use real estate data in loan underwriting to assess risk and property value—powered by ATTOM’s nationwide property data.| ATTOM
Learn more about how Cint and Snowflake’s partnership breathes life into customer intelligence.| Cint™ | The World’s Largest Research Marketplace
Understand points of interest (POI) data, their significance in modern commerce, and the best sources of these data.| ATTOM