Evolving customer expectations and tough trading environment challenge retailers It will surprise no-one that customers are expecting more from their loyalty programs, or that these are failing to deliver. What is concerning from a new study is that programs are ignoring the divide between customer wants . . . We are really sorry to say […] The post More forks in the road for retail loyalty as programs fall behind appeared first on Loyalty Magazine.| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine