The store's atmospherics - design, vibe, lighting, sounds, interiors, and the store's layout guide consumer purchases and directly affect a store's ability to cater to its buyers. I explain the multi-sensory experience of a store and layout formats with their practical and psychological benefits.| Cognition Today
Explore 2 effects of repeating information - the illusory truth effect & the mere exposure effect. I describe how it works, which can help you utilize it, and notice it in everyday life.| Cognition Today