Competitive pricing isn’t just about setting low prices — it’s about using data from the market to drive smart decisions. This article walks through the mechanics of the strategy and highlights its impact through real examples. Whether you’re building a premium brand or entering a crowded space, there’s something here for you. Learn how to price with intention, not guesswork.| Zendo
At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform, to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, d...| The Angel VC
At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typefor...| christophjanz.blogspot.com