A firm’s experts are often an untapped resource full of amazing marketing potential. In fact, your experts can provide exactly what risk-averse buyers need to move forward with confidence. We explained how this works in a recent newsletter published on LinkedIn: “In many, and maybe most, cases, buyers need to experience the expertise they are... The post Why Every Firm Needs Multiple Thought Leaders appeared first on Hinge Marketing.| Hinge Marketing
Discover how increasing your visibility can significantly boost your earning potential and benefit your firm through the "halo effect."| Hinge Marketing
A company’s website isn’t just a marketing tool – it’s often a prospect’s very first impression. It communicates your value, highlights your expertise, and can instantly dictate whether a visitor dives deeper into your online ecosystem or immediately clicks away. I’m sure you can remember a time when you landed on a company’s homepage and... The post 10 Things We Hate About Websites (And Examples of Ones We Like) appeared first on Hinge Marketing.| Hinge Marketing
Years before I became a professional marketer, my head was filled with stories. As a recent graduate with a philosophy and religion degree, I spent my early twenties consuming creative writing, mythology, and the timeless principles of narrative. I was fascinated by how stories shape our understanding of the world, and few thinkers captured this... The post The Expert with a Thousand Faces: How to Guide Your Firm’s Heroes to Marketing Glory appeared first on Hinge Marketing.| Hinge Marketing
Learn what Visible Experts are, what they do differently from ordinary experts and how to find your path up the mountain to reach the peak.| Hinge Marketing