Customer experience is shaped by rippling small interactions.The butterfly effect reminds us to design experiences that are personal and scalable. The post The Butterfly Effect in Customer Experience: How Chaos Theory Shapes CX and AI first appeared on New Metrics.| New Metrics
I have written several times recently about the need for resiliency and managing in a complex environment, given how unpredictable the world is and referencing Chaos Theory. Given the importance of the Butterfly Effect, the impact of Chaos Theory, it is worth expounding on the theory and consequences. An article in the MIT Technology Review, … Continue reading "Chaos Theory, the Butterfly Effect, and Gaming"| The Business of Social Games and Casino