In email marketing, personalisation isn’t just a buzzword – it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say personalised experiences influence their decision to open and read brand emails. Dynamic Yield 66% of customers expect companies to understand their unique needs. Salesforce 52% of customers said they now expect […]| eFocus Marketing
Metrics serve as our navigational instruments, and for many this focus lands on open rate as a key metric, guiding strategies and indicating recipient| eFocus Marketing