LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the... Read more » The post LinkedIn expands video ads as Gen Z reshapes the platform appeared first on Marketing Tech News.| Marketing Tech News
One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take.| Community-Led Alliance
Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do.| Community-Led Alliance
We're turning the spotlight on some of the crucial departments of your business. That's right, we're talking about sales, marketing, finance, and customer success, and exploring how these departments can seriously benefit from a good dose of community love!| Community-Led Alliance
"Build your paths within your marketing funnel, within your CS funnel, to bring a customer from onboarded to happy." Daniel Cmejla, Former VP of Community at Apollo.io, talks about the connections between community and acquisition, and how vital one is to support the other.| Community-Led Alliance
Language isn’t just a tool for communication; it’s a doorway into culture, values, and perspective. This is why building sustainable, thriving communities requires more than translation – it demands true cultural relevance.| Community-Led Alliance
In today’s highly competitive landscape, businesses are constantly looking for new ways to stand out from the crowd and build a loyal customer base. One particular strategy that has gained traction in recent years is the community-led growth approach.| Community-Led Alliance
Unleashing human potential lies at the heart of community-led success. In this article, discover the roadmap for community success, sharing insights into setting meaningful goals, sustaining the leader’s well-being, and creating lasting support systems.| Community-Led Alliance
Want to know the most effective ways to build and sustain a thriving community? Or curious about the challenges of building freelancer communities? Discover the answers right here.| Community-Led Alliance
When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space.| Community-Led Alliance
We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders.| Community-Led Alliance
Whether you're managing a forum, a social media group, or a brand community, keeping a close eye on what happens in your community is crucial.| Community-Led Alliance
Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach.| Community-Led Alliance
By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability.| Community-Led Alliance
Online communities are powerful platforms for brands, and each member plays a specific role. Understanding these roles is essential for effective community leadership.| Community-Led Alliance
Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.| Community-Led Alliance
To find inspiration and insights into effective community building, it’s always a good idea to look to successful examples from other brands that have mastered the art of creating thriving social media communities.| Community-Led Alliance
In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it.| Community-Led Alliance
Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too.| Community-Led Alliance
It’s no secret that the first step to implementing a solid community-led growth strategy is building the community itself. And yet, there’s not a lot of information out there that breaks down each step to building a community ready for launch. That’s why this had to be| Community-Led Alliance
At its core, community-led growth revolves around building and maintaining an active and engaged community. This article explores how to keep community members engaged and connected.| Community-Led Alliance
The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?| Community-Led Alliance
While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships.| Community-Led Alliance
Using OKRs within your community-led strategy can help you to have measurable goals, track growth, and communicate your community’s ROI to stakeholders.| Community-Led Alliance
While traditional GTM motions rely on sales or product-led tactics, a community-led approach turns engaged users into loyal advocates who drive organic adoption, retention, and brand amplification.| Community-Led Alliance
Community engagement is non-negotiable when it comes to community-led growth. It’s not enough to just get people in the door, you’ve got to make sure they’re getting involved, having fun, and engaging.| Community-Led Alliance
Expanding into international markets has become a key growth strategy for modern businesses. Tapping into new regions not only increases customer reach but also diversifies revenue streams and attracts strategic partnerships.| Community-Led Alliance
Daniel Cmejla, Former VP of Community at Apollo.io, reveals all in this event snippet and talks about the connections between community and acquisition, and how vital one is to support the other.| Community-Led Alliance
Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business.| Community-Led Alliance
A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package...| Community-Led Alliance
It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals.| Community-Led Alliance
Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth. This is precisely why we've created the definitive guide to customer and community engagement.| Community-Led Alliance
The Alliance is proud to present an in-depth exploration of customer and community engagement in our latest playbook, a collaborative piece by Customer Marketing Alliance (CMA) and Community-Led Alliance (CLA).| Community-Led Alliance
By tracking the right metrics, community managers can make informed decisions that contribute to sustainable growth and increased member satisfaction.| Community-Led Alliance
To build a successful community, community managers need to implement a range of engagement strategies designed to encourage day-to-day interactions and the growth of their communities.| Community-Led Alliance
The goal of this AMA was to delve into the dynamic relationship between customer success and community management roles within organizations, as well as provide practical advice for optimizing collaboration and maximizing impact.| Community-Led Alliance
Monitoring specific metrics is crucial to measure the success of community management efforts.| Community-Led Alliance
A well-managed community can foster membership innovation, collaboration, and even provide advocacy for your products and services.| Community-Led Alliance
In this article, we’ll explore various strategies and insights to help maintain and grow your community, ensuring long-term engagement and success.| Community-Led Alliance
Customer co-creation is a powerful process that helps businesses incorporate the needs of consumers into products.| Community-Led Alliance
