Every click is a decision. Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital […]| Usermaven
Omnichannel analytics combines data from every touchpoint into a single view, helping you understand journeys, spot friction, and improve marketing ROI.| Usermaven
Your customers don’t stay in one place anymore. They might see your ad on Instagram in the morning, open an email at lunch, Google your brand in the evening, and drop by your store on the weekend. The tricky part? Making sure your brand feels consistent across all those touchpoints. That’s exactly what cross-channel marketing […]| Usermaven
Discover user journey vs. user flow, and learn how to optimize each for a seamless user experience and improved design outcomes.| Usermaven
The patient journey, otherwise known as the user journey in SEO, is the path that a patient takes in order to accomplish a goal. A goal can be an objective of the practice, like a call, a form submission or an appointment booking. To accomplish one of these tasks, a patient must go through a series of steps. Why Track [...] Read More The post Following the Patient Journey appeared first on Dental Marketing & Practice Management | Sesame Communications.| Dental Marketing & Practice Management | Sesame Communications