Two Thanksgivings ago, Amazon Prime streamed its first Black Friday NFL game, part of its groundbreaking exclusive deal for Thursday Night Football broadcasts. Pundits from the broadcast and streaming industries... The post Capitalize on first party data (like platforms do) appeared first on Digital Content Next.| Digital Content Next
The streaming landscape continues to evolve, with viewers increasingly leaning into affordability and simplicity over sheer volume of content. Rising prices and a growing number of services are driving many... The post Price fatigue fuels shift to bundled, Ad-backed streaming appeared first on Digital Content Next.| Digital Content Next
So, you need a simple and easy-to-understand guide to programmatic video advertising. We’ve got just what you need. We will cover what programmatic video ads are and how they fit into a sprawling programmatic advertising landscape that never stops growing. There are many different types of programmatic advertising out there, and one of the most popular involves video. It’s different from other media types, with the same advertising technology. This post walks you through: What is Programm...| War Room Inc
When it comes to digital ads, attribution is crucial in identifying the most effective channels. Learn about attribution models & windows.| War Room Inc
When users watch rewarded video ads to unlock exclusive content, in return they receive a limited-time discount or earn loyalty points. Publishers get rewarded with ad revenue, making it a win-win situation for both the publisher and the user. Here is an overview of what rewarded video ads are, how publishers can use them to [...]| AdPushup Blog
Learn how pre-roll ads can maximize ad revenue, improve viewer engagement, and make the most of every impression for publishers.| AdPushup Blog
There are a lot of programmatic advertising agencies and platforms out there. If you’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner—you’re in the right place. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further, faster. But who do you trust? You could spend weeks gathering data on the top Demand Side Platforms (DSPs) and the best Supply Side Platforms (SSPs) around. You could put your finest ...| War Room Inc
Discover 25 top animated ads and cartoon ads that captivate audiences. See how brands use animation advertising to engage and drive results!| Yum Yum Videos
We can all agree that e-commerce reigns supreme as a cornerstone of global commerce. Businesses must deploy innovative strategies to captivate and convert online shoppers to thrive in this dynamic environment. Enter professional video for e-commerce – a potent weapon in the arsenal of e-commerce companies seeking to elevate their brand presence, engage customers, and … The post Video for E-commerce Sales: Harnessing the Power of Video Content appeared first on The DVI Group.| The DVI Group
Whether you’re outsourcing creative advertising content to a third-party agency or attempting to create in-house and turn out better video ads, examples are some of the best signposts for your brainstorming in 2024 and beyond. When you look through video ads examples, you can get an idea of: What advertising trends might take over in … The post The Best 24 Video Ads Examples [2024] appeared first on The DVI Group.| The DVI Group
Follow our 10 practical tips to learn how to make the most out of your video ad inventory and increase your video ad revenue. The post 10 Tips for Publishers: How to Increase Your Video Ad Revenue appeared first on TargetVideo.| TargetVideo
Table of Contents Hide How AI Enhances UGC Video AdsWhy AI-Generated UGC Outperforms Traditional AdsBest Practices for Maximizing…| ReelnReel
Influencer marketing is growing day after day to become approx—$14 billion industry… The post How to Use Videos as a Part of Your Influencer Marketing Strategy? appeared first on bannerTag.com.| bannerTag.com
Table of Contents Hide Key Features of YouTube Demand Gen CarouselsIncreased Product VisibilitySeamless Integration with Google Merchant CenterEnhanced…| ReelnReel
What video and advertising trends can we expect to see in 2025? Native ads, AI, and privacy-first advertising are here to stay.| TargetVideo
When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a […] The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat.| Adbeat
As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University […] The post Brands only have 1.7 seconds to grab attention with video ads. Here’s how to do it appeared first on Adbeat.| Adbeat
Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve […] The post Ad Testing 101: Create Effective Ads That Drive Results appeared first on Adbeat.| Adbeat
The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation […] The post Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads appeared first on Adbeat.| Adbeat
Not normally a big fan of weight lifting or equestrianism or modern pentathlon? You might change your mind, because the […] The post How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more) appeared first on Adbeat.| Adbeat
Find out if short-form video ads are the right fit for your brand with insights into their benefits, strategies, and ideal use cases.| TargetVideo
Table of Contents Hide What Are Video Assets in Google Ads?Key Features of the Video Asset TestingDirect IntegrationPilot…| ReelnReel
Unleash the power of YouTube advertising to connect with your audience. Drive lasting impact for your brand with compelling YouTube ads.| USource
Optimizing video ad campaigns is the key to generating a higher return on investment. Unoptimized ads run the risk of going unnoticed.| TargetVideo
Native video advertising is when video ads seamlessly blend with the surrounding website content in format, style, and context.| Target Video
Both video ads and image ads are commonly used in digital advertising — learn which of these two ad formats performs better across platforms.| TargetVideo
With UGC gaining traction in the digital world, advertisers are wondering how to incorporate this content type in their campaigns.| TargetVideo
Learn to master maximising YouTube ad engagement with this guide to capturing attention in the first 5 seconds.| The Online Advertising Guide