The phrase “know your customer gets bandied around quite a bit in loyalty circles, and with AI increasingly used for data analysis, many are claiming an advanced level of knowledge. But are we really sure we understand who our customers are, rather than just what they bought last week? Take towels. A most revolting release […] The post We are not even beginning to understand our customers appeared first on Loyalty Magazine.| Loyalty Magazine
Intention is to combine all data assets including More Card loyalty data Tecsa and UK supermarket Morrisons have agreed a strategic analytics technology & loyalty partnership to use AI.Through this collaboration, Tecsa will deploy MoreViu, a customer-centric category management platform, to power smarter decisions across: ranging, merchandising . . . We are really sorry to say that you […]| Loyalty Magazine
How customer interaction is empowering (not replacing) humans Businesses are facing a customer experience challenge, writes Will Blench, CEO of AnywhereNow. As consumers, we are surrounded by choice and – in most cases – if we are frustrated by a service, we can take our business elsewhere. According to . . . We are really […] The post Reaching the beginning of AI transformation appeared first on Loyalty Magazine.| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine
