Meta made what seems to be a strange update to ad set spending limits. Let me explain… Averages When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will be spent optimally between ad sets. But Meta has always allowed advertisers to set an ad set spending limit. This allowed you to set a... Read more » The post Change to Ad Set Spending Limits appeared first on Jon Loomer Digital.| Jon Loomer Digital
Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features… Advantage+ Campaign Budget Remember Advantage Campaign Budget? You know, the feature that was originally Campaign Budget Optimization? Well, its name has changed... Read more » The post Advantage Changes to Advantage+ appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You... Read more » The post Advantage+ Campaign Setup is Here appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup. The post Advantage+ Campaign Creation: A Complete Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers have already seen this in the native interface. So if you have a rep who is still recommending Advantage+ Shopping, tell them to catch up. While it appears everyone has this now,... Read more » The post Advantage+ Shopping Timeline appeared first on Jon Loomer Digital.| Jon Loomer Digital
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance.... Read more » The post Opportunity Score Rolls Out Globally appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance. The post Opportunity Score and Campaign Score Explained appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how to send one campaign from multiple email accounts.| Snov.io Knowledgebase
“There are no self-proclaimed villains, only regiments of self-proclaimed saints.” – Glen Cook, The Black Company The Tribunes, the heirs of the False Rohins, are among Adosaye’s most principal antagonist. They are the result of the Council of Five’s sorcerous and depraved experiments in creating lieutenants and soul-vessels, and so they are all marked by […]| Augury Ignored
One of the principles of the FKR (Free Kriegspiel Renaissance/Rediscovery/Revival/Rambunctiousness) is the principle that we should “play worlds, not systems”. It’s a sentiment with some kinship to the OSR idea that the established logic and lore of the setting and simulated world should precede, inform and help consistently adjudicate the game as it is during […]| Augury Ignored
Continued from the previous post about worldbuilding the world of Adosaye. Caradocia, a region in eastern Suru-Terre, will serve as the springboard sandbox for the upcoming game of Reign 2e. It is a fractured land of petty feudal domains, grim wilderness and uncertain future. Some bits won’t really be set in stone before the players […]| Augury Ignored
Gearing up for a game of Reign 2e, and a vision is coalescing. Reign, much like GURPS, benefits from a clear vision of the setting before quantifiable crunch is created. The system allows for a tremendous breadth in terms of tone and aesthetics, and like GURPS, it has a distinct creative and mechanical grammar that […]| Augury Ignored
Not to be confused with the notion that magic systems are, as a concept, dangerous. Personally, I find them quite enjoyable. I’m in the process of falling in love Greg Stolze’s Reign Second Edition (more on that in a later post, I think), but put it bluntly it’s been a long time since reading a […]| Augury Ignored
A while ago I speculated aloud on the idea of a subtle, non-imposing and (hopefully) non-awful framework for setting several game worlds in a shared context – in this case, planets in a shared galaxy or system or whatever. The idea still looms in the back of my mind, and two gamed-in worlds have already […]| Augury Ignored
GURPS and I go way back; it was the second proper RPG I acquired, and I used it extensively to explore ideas the framework of D&D 3.5 couldn’t. And I had a lot of fun with it in my adolescence. Memories of fun and adventure, but also of frustrations. A lot of GURPS’s strengths are […]| Augury Ignored
Darkness, bleakness, even elements of horror, tend to be a big part of my fantasy gaming and the types of fantasy media I enjoy. A lot of my favorites tend to belong to the nebulous ‘dark fantasy’ subgenre – Kentaro Miura’s Berserk, Glen Cook’s classic The Black Company (and his often overlooked but just as […]| Augury Ignored