Cómo crear un plan de marketing desde cero: guía paso a paso
El primer paso fundamental para crear un plan de marketing desde cero es conocer a fondo a tu cliente y su marca.| Sered
Tom Holland and Robert Downey Jr. have fused star power with beverage innovation, launching coffee-beer crossovers that tap into Gen Z’s desire for a booze-less buzz. Their authentic friendship fuels a savvy play in functional, premium CPG. The post Tom Holland, Robert Downey Jr. Unite on Booze-less Buzz appeared first on The Food Institute.| The Food Institute
Extract from: Q4 Goals That Can Help Your Business Finish the Year Strong published on Rolling Stone Culture Council September 29, 2025 Deploy Custom AI Assistants for Your Team Our... The post Q4 Goals That Can Help Your Business Finish the Year Strong appeared first on Jason BARNARD.| Jason BARNARD
FOR IMMEDIATE RELEASE [Charlotte, September 30, 2025] – Immix®, the global provider of commercial central station and remote SOC software, and Robotic Assistance Devices, Inc. (RAD), a wholly owned subsidiary of Artificial Intelligence Technology Solutions Inc. (OTCID:AITX), an innovator in AI-driven security technology, today announced their intent to develop a feature-rich integration between RAD’s security […] The post AITX’s RAD and Immix Deepen Partnership with Feature-Rich Tech...| Immix
Leaked pages from Ashley Graham’s Script for “Omitted” - a movie that’s not coming to a theater near you, but is all about her leading a fashion revolution with Yes, JCPenney! The post Flipping The Script: Ashley Graham Debuts Namesake Collection at JCPenney that Makes Curves the Main Character Fashion Deserves appeared first on JCPenney Newsroom.| JCPenney Newsroom
El primer paso fundamental para crear un plan de marketing desde cero es conocer a fondo a tu cliente y su marca.| Sered
By Ellie-Rose Davies, Content Executive at IMRG Helping customers find what they didn’t know they needed can be as valuable… The post Top tips to aid product discovery in eCommerce appeared first on IMRG.| IMRG
By ShoppingIQ CSS Advantage: Unlocking 20% More Bidding Power In Google Shopping In today’s performance-driven advertising landscape, retailers are constantly… The post The Overlooked 20% Advantage for Google Shopping Ads appeared first on IMRG.| IMRG
If your website gets visits but few leads, you likely have a clarity gap, not a traffic problem. This guide breaks down cta meaning, the traditional and modern call to action meaning, how CTAs apply to small-business websites, and a practical mini-guide for button styling, placement, design, and SEO. Every section ends with a simple … The post CTA Meaning in Marketing: What Is a Call to Action and How to Use It appeared first on HeyTony.| HeyTony
Scrolling through endless pages of search results to find one helpful answer can feel exhausting. That’s why many are asking: How does Perplexity AI differ from traditional search engines? Instead of overwhelming users with ads and millions of links, Perplexity AI provides concise, conversational answers with real-time citations that feel more like speaking with … The post How Does Perplexity AI Differ From Traditional Search Engines? appeared first on HeyTony.| HeyTony
The marketing landscape is shifting again. First came the static websites of the early internet. Then the rise of social media giants turned user data into the fuel for hyper-targeted ads. Now, Web3 Marketing is beginning to take shape, promising decentralization, ownership, and transparency. For small and medium-sized businesses, this isn’t just tech hype. … The post What Is Web3 Marketing? A Beginner’s Guide appeared first on HeyTony.| HeyTony
Aprenda Content Experimentation: metodologia de testes A/B para criativos, métricas essenciais e como otimizar campanhas publicitárias. O post Content Experimentation: Como Testar e Otimizar Campanhas Criativas apareceu primeiro em Publi.| Publi
Descubra como User-Generated Content (UGC) aumenta brand awareness e engajamento nas campanhas de marketing em 2025. O post UGC: Como User-Generated Content Aumenta Brand Awareness em 2025 apareceu primeiro em Publi.| Publi
Manon Chaussin et Léa Pétralie dévoilent Black Pepper, l’agence de CyberCité qui mêle IA, data et créativité pour réinventer le content marketing.| BDM
En 2025, l'IA générative, le social commerce et les communautés de marque redessinent les parcours d'achat, portés par la Gen Z et leurs nouveaux usages.| BDM
L'agence française 18h08, spécialiste en stratégie d'influence et social ads, décrypte avec nous la bonne façon de structurer ses budgets pour 2026.| BDM
Des campagnes Google Ads efficaces exigent plus qu’un budget : stratégie, contrôle et anticipation. Léa Gueniffet partage ses clés pour éviter les pièges.| BDM
Expert en marketing digital et formateur chez Lefebvre Dalloz Compétences, Malik Ben Thaier analyse pour BDM l’impact de l’IA dans ce secteur, les compétences recherchées, et l’importance de se former pour rester compétitif sur le marché de l’emploi.| BDM
Every website redesign begins with a deceptively simple question: why? As the head of marketing at Evolve Media, this is the starting point that drives each conversation with organizations ready to reimagine their digital presence. The impulse to overhaul a website isn’t just about chasing trends or updating a color palette; it’s about uncovering the […] The post Why Redesigning Your Website Starts with Asking the Right Question appeared first on Evolve Media.| Evolve Media
comment Xiaohongshu (Little Red Book / RED) est en train de redéfinir l’industrie du « voyage » en Chine… Comment XHS Xiaohongshu change l’industrie du voyage en Chine Avant, préparer un voyage en Chine ou à l’étranger, c’était passer par une agence, lire des brochures, ou demander autour de soi. Aujourd’hui, la réalité est simple : on […] The post Xiaohongshu change l’industrie du voyage en Chine appeared first on Touristes Chinois.| Touristes Chinois
Quand on pense WeChat, on pense messagerie, mini-programmes, paiement. Mais la vraie révolution, c’est WeChat Video (视频号 / WeChat Channels).👉 C’est le TikTok à la chinoise, intégré directement dans l’écosystème WeChat. Pour les acteurs du tourisme, c’est une arme fatale : on ne parle pas seulement de communication, on parle d’un outil pour influencer le […]| Touristes Chinois
We are in the middle of the biggest red ocean I have ever seen in software development. Thanks to AI coding, it has never been easier to design, develop, and distribute software. A process that once took months - designing in Figma, having developers write and test code, and deploying| I Am Charlie Graham
Stop using generic chat-bot tags. TunePocket Tags Generator pulls real tags from top videos, refines them with AI, fits YouTube limits, and gives copy-ready results in seconds.| MikS Music
Pro Photo Mag: While portfolios have moved with the times and are now primarily shared online, it’s still crucial to have a strong and structured selection of your work to present to clients. Here are the ten top things to be wary of when sitting down to create your digital shop window.| Professional Photo
Forbes, a mais conceituada revista de negócios e economia do mundo. Luiz Arruda, VP Comercial e de Marketing do Grupo Porto, lidera o processo de integração entre marketing e comercial e celebra cinco anos de trajetória que levaram a marca à elite dos rankings Brand Finance e Interbrand O post Porto Transforma Números em Reputação e Chega Ao Top 3 do Brasil apareceu primeiro em Forbes Brasil.| Forbes Brasil
Use this LinkedIn ads audit framework to identify targeting, messaging, and qualification issues killing your B2B lead quality.| The Agency Auditor
Today, I presented at SaaS Metrics Palooza 2025 on the differences between selling work and selling software. I’d like to thank my metrics brother, Ray Rike, for inviting me to speak and I’d like to thank everyone who attended the … Continue reading → The post Slides From My SaaS Metrics Palooza 2025 Session on Selling Work vs. Selling Software appeared first on Kellblog.| Kellblog
Slides from a presentation on how to align product, sales, and marketing teams using customer value metrics| Kellblog
"Knowing how to deconstruct a complex system is a critical first step." On digital distractions, middle grade readers, indie publishing, bloggers getting paid, and systems that fight back.| As in guillotine...
This is the remand of the disastrous Ninth Circuit decision, where a TAFS judge launched a wrecking ball into the Ninth Circuit’s Section 230 jurisprudence. When the dust settled, the 9th Circuit ruling enables plaintiffs to plead around Section 230... The post Court Fetishizes Facebook’s TOS Statement That It Takes “Appropriate” Content Moderation Actions–Calise v. Meta appeared first on Technology & Marketing Law Blog.| Technology & Marketing Law Blog
For the last two weeks, I’ve been holding the first printed copy of a project that has consumed me for 15 years. The book is called Bigger, Smarter, Stronger,| AskNam
The post How Integrated Marketing Campaigns Can Boost B2B Sales ROI appeared first on DemandScience.| DemandScience
The post Technographic Data: The Power of Insights for B2B Businesses appeared first on DemandScience.| DemandScience
The moment you have been waiting for has arrived. You see that endless traffic and sales just around the corner.However, as you refresh the numbers Google Analytics displays regarding the actual attention your site is getting, the enthusiasm you once had falls—quite a bit.Getting the word out about your website and getting people to it, building awareness, and generating sales is a portion of the| eAskme | How to : Ask Me Anything : Learn Blogging Online
How should you market a franchise in 2024? Discover the top tips and strategies working today, and tomorrow.| Blog | Cloutly | Reviews, Reputation and Digital Marketing Insights
Marketing for physical therapists doesn't need to be complex. Use our 4 failproof methods to see more patients than your booking system can handle.| Blog | Cloutly | Reviews, Reputation and Digital Marketing Insights
Don't let your physical therapy ads fall short. You need to steal our hot tips to convert onlookers into patients and back pain into revenue.| Blog | Cloutly | Reviews, Reputation and Digital Marketing Insights
Discover how AI local marketing can transform your business. Learn how to optimise your presence, reviews, and conversations with EmbedSocial’s AI tools. The post AI for Local Marketing in 2025: Tools, Benefits & Best Practices appeared first on EmbedSocial.| EmbedSocial
Question for Our Revenue Management Expert Panel: Are hotels ready to effectively implement dynamic pricing for ancillary services? Are guests ready to accept fluctuating prices for ancillary services? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tamie Matthews - Revenue, The post Are Guests Ready for Dynamic Pricing in Hotel Ancillary Services? appeared first on Revfine.com.| Revfine.com
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, The post Hospitality Leaders on Maximising ROI from Marketing Budgets appeared first on Revfine.com.| Revfine.com
The old model of brand building - - rooted in time, headcount and budget - - is being outpaced by one defined by speed, automation and access.| Digiday
AI is having a transformative impact on content and advertising, and the audio space is no different.| Digiday
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it| Digiday
Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.| Digiday
The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.| Digiday
Amazon’s ad dominance grows as its DSP swallows more of the open web.| Digiday
Fanduel is the first sponsor of Amazon Prime's NBA coverage. Its innovative approach could set the pace for future partnerships.| Digiday
So, you’re on the hunt for the best marketing workflow software to make your marketing management a breeze. Making sure a tool ticks all the boxes can be time-consuming. Which one is the best? I wish I could point you at it up front but — different marketing teams, different bids. Some need extensive collaboration tools with flexible approval processes; some dig advanced project management features. But worry not: this guide will help you identify the needs of your team and choose the rig...| Planable
Discover how marketing integration boosts impact by connecting tools, data, and teams, powered by Dynamics 365 and SEEBURGER.| SEEBURGER Blog
When you’re planning ad campaigns in the Web3 space, how you spend matters just as much as where you show up. Planning starts with understanding crypto ad network pricing. With thousands of blockchain projects competing for attention, a crypto ad network can help get your brand in front of the right audience: on crypto news… Crypto Ad Network Pricing Models for Web3 Marketers Explained appeared first on Coinbound.| Coinbound
Choosing the right crypto advertising network can make or break your campaign’s ROI. In the fast-moving world of Web3 marketing, where users span everything from NFT collectors to DeFi investors, selecting an ad network that truly aligns with your goals is non-negotiable. Some marketers prioritize awareness through high-traffic placements, while others are laser-focused on driving… Crypto advertising network selection: Questions every marketer should ask appeared first on Coinbound.| Coinbound
Launching an Initial Coin Offering (ICO) is both exciting and complex. It offers a powerful way to raise funds, engage early adopters, and bring innovative blockchain projects to life. However, a successful ICO goes far beyond writing a whitepaper or deploying a token. You must plan carefully, ensuring that your project has a clear value… How to Launch an ICO: Step‑by‑Step Guide appeared first on Coinbound.| Coinbound
One of the most effective ways for crypto marketers, investors, and builders to stay informed is by following high-quality crypto YouTubers. A lot of the real insights come from YouTube, where a handful of creators are consistently ahead of the curve. They break down new projects, explain complex mechanics without the jargon, call out shady… Top Crypto YouTubers appeared first on Coinbound.| Coinbound
SEO is evolving into AEO. Webflow’s Guy Yalif shares how to win: focus on buyer questions, add FAQs with schema, refresh often, and track AI visibility. The post GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product appeared first on GTMnow.| GTMnow
Kieran Flanagan (HubSpot) on GTM 165: vibe prompting, AI fluency, and how agents and personality-led growth are reshaping go-to-market. The post GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan appeared first on GTMnow.| GTMnow
Summary Companies in the UK seek candidates with specialist skills like AI literacy, growth strategy and B2B marketing. A recent report estimates that 88% of marketers already use some form of AI in their day‑to‑day roles, typically to speed up content creation, gain insights, or make faster decisions. The digital marketing industry in the UK […] The post Top 9 Emerging Marketing Careers To Know first appeared on UK News Blog.| UK News Blog
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While this strategy can be effective, the author shares new research based on field experiments with over 14,000 customers that suggests it isn’t always the best way to maximize ROI on marketing spend. Instead, the author argues that...| Harvard Business Review
Marketing ops can lead to mind-blowing growth when executed by professionals and fueled by a great marketing technology stack & marketing operations team.| McGaw
What is Alt Text? A guide on why alt text is essential, best WCAG practices, and some key tips for marketers and small business owners. The post Your Guide to Writing Better Alt Text appeared first on Accessible Web.| Accessible Web
Kenny Crenshaw originally wanted to be a farmer. However, he lacked the resources to do so in the 80s. Instead, he was presented with the opportunity to start a lawn care company with Bob Taylor. He had worked for Taylor mowing lawns while attending college. At age 22, he started Herbi-Systems, based in Memphis, Tennessee, […] The post Five Lessons Learned from Over 40 Years in the Lawn Care Business appeared first on The Edge from the National Association of Landscape Professionals.| The Edge from the National Association of Landscape Professionals
If you’ve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. “AI is not killing SEO,” Diller says. “There’s been a lot of over-sensationalized clickbait […] The post AI Versus SEO: Why Search Is Far From Dead appeared first on The Edge from the National Association of Landscape Professionals.| The Edge from the National Association of Landscape Professionals
If you are looking to up your photography game, there are multiple areas you can look at that will help you capture better photos of your finished projects. Chris Major, founder and lead photographer of CM Images, LLC, says that photography can be particularly powerful if you want to land more high-end jobs. The quality […] The post Technically Speaking: Tips for Quality Landscape Photos appeared first on The Edge from the National Association of Landscape Professionals.| The Edge from the National Association of Landscape Professionals
Die Frage „Was verkaufen wir wirklich?“ ist keine rhetorische Frage. Sie ist die Grundlage jeder wirksamen Werbung. Wer sie ehrlich beantwortet, verkauft nicht länger Features, sondern Bedeutung. Der Beitrag Die wichtigste Frage in der Werbung: Was verkaufen wir wirklich? erschien zuerst auf Texterin Kathrin Landsdorfer.| Texterin Kathrin Landsdorfer
Wenn-dann-Regel im Copywriting & Marketing: Marketingversprechen glaubbar machen und Skepsis senken. Schritt-für-Schritt-Anleitung.| Texterin Kathrin Landsdorfer
If you have the idea of growing your business and innovation around the globe, digital marketing is the best solution. Here are the digital marketing strategies| SeekaHost India - Web Hosting Provider in India | Domain Name, Website Hostin...
Mobile applications have become essential tools for customer engagement and business growth, but traditional development paths are often slow, costly, and fragmented. Bryj offers a faster, smarter alternative by managing the entire app lifecycle—from design and launch to analytics and continuous updates—within a single, subscription-based platform. By combining speed, customization, and long-term scalability, Bryj positions itself as a more efficient and reliable solution compared to trad...| Bryj
ChatROI is an AI-powered marketing solution that blends advanced automation with human expertise. From audience discovery to real-time campaign optimization, it gives platform users the tools to simplify strategy, cut costs, and maximize ROI—all in just a few minutes. The post ChatROI: Media plan in Minutes appeared first on Bryj.| Bryj
Learn why authenticity still matters, explore hybrid human–AI strategies, and see how GPT-5 Agentic AI can amplify your influencer mix.| Bryj
Affiliate marketing offers the tremendous opportunity to create a large income from promoting products you love. But transitioning from a few sporadic commissions to a steady, substantial revenue stream involves more than just sharing a link. It requires strategy, commitment, and a solid understanding of what really makes conversions happen. Most newbies find themselves stalled out, unable to figure out how top earners can make it look so effortless. The fact is, their results aren’t magica...| Techy Gossips
Depends on how you define legit. I did some digging into these folks. And everything about their business screams “hey, we’re super duper sketchy!” It’s so bad that I’m still shocked that my Windows key worked (yes, I bought one). First, Vendafly and Digital Chill Mart are the same company. I bought one of their Windows keys. While the key […] The post Are Vendafly and Digital Chill Mart legit? I Put Them to the Test appeared first on Lars Lofgren.| Lars Lofgren
AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s ground ourselves on where we’re at in the evolution of B2B content marketing. A Brief History of B2B Content Marketing: From […] The post The Next Phase of B2B Content Marketing: Influencer Nodes appeared first on Lars Lofgren.| Lars Lofgren
Reddit ain’t the only cheatcode to ranking in Google. Medium is also ripe for the picking. I’ve seen a bunch of Medium articles ranking on page 1 for super valuable terms in Google. So I decided to figure out how it works. Fuck it’s simple. So simple it’s insulting. One of the hottest and most competitive terms right now is […] The post The Stupidly Simple Medium Hack That’s Generating Page 1 Rankings in 2.5 Months appeared first on Lars Lofgren.| Lars Lofgren
Site reputation abuse is when a third-party abuses the reputation of a domain to rank a bunch of pages in Google. The SEO community refers to this type of thing as parasite SEO. Google has gone so far as to publish an official policy (documented here) on how this isn’t allowed: Site reputation abuse (parasite SEO) is rampant today. I […] The post The Stupidity of Google’s Site Reputation Abuse Policy appeared first on Lars Lofgren.| Lars Lofgren
Parasite SEO is when a third-party company partners with an established domain, then posts a bunch of SEO content to make a bunch of money. Content often gets published in a subfolder or subdomain or the website. The goal is to leverage the domain’s trust with Google to get rankings and traffic easily. With the right agreement, you can make […] The post The Billion-Dollar World of Parasite SEO: How to Cash In appeared first on Lars Lofgren.| Lars Lofgren
I recently broke down how Reddit mods and users are abusing Google search rankings with affiliate spam. It’s reddit marketing gone awry. The post blew up and got a decent amount of attention. Then I got a front row seat to how deep of a spam filled porta-potty Reddit has become. The State of the Thread When I Posted Here’s […] The post What Happened After I Outed a Reddit Mod for Affiliate Spam appeared first on Lars Lofgren.| Lars Lofgren
The web is changing fast. Let’s take a look at a few strategies to get more web traffic in 2025.| Web Ascender
Explore Nike's marketing funnel from top to bottom along with the strategies and assets they use in each stage.| Carmine Mastropierro
Attracting leads is essential for small business success. High-quality leads can quickly convert into paying customers, driving revenue and growth. One of the easiest ways to collect customer information is through lead generation forms. However, many small businesses may struggle to get leads to complete forms, resulting in missed opportunities to capture valuable customer information. […]| ASBN Small Business Network
A cluttered CRM isn’t just frustrating—it can directly cost you sales, skew your reports, and make it harder to see the full picture of your pipeline. Whether you use HubSpot, Zoho, Salesforce, or another CRM, keeping your customer relationship management system clean and organized is key to smoother operations, stronger outreach, and better results. In […] The post 10-Step CRM Clean-Up Checklist for Small Businesses appeared first on Small Business Expo.| Small Business Expo
Picture a world where a question isn’t typed, but spoken aloud—and answered instantly by a digital voice assistant. That world is now the new standard for consumer search. It’s important to ask what are voice search ads as smart speakers and voice-activated devices sweep through homes and workplaces, rapidly evolving search behavior. Highlights The Rise […] The post What Are Voice Search Ads and Why Should You Care? appeared first on Small Business Expo.| Small Business Expo
Small business email marketing can deliver high ROI, build loyalty, and drive growth on any budget. Learn more about why you should use email in your business.| Small Business Expo
It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups. Read more| GamesIndustry.biz Latest Articles Feed
Holistic SEO, what is it? Firstly, what is SEO and why is it important? SEO, or Search Engine Optimisation, helps drive organic and natur...| Cross Productions
There are cases in which people treat blogging and SEO like two different activities – on one side, there’s the creative aspect, in which bloggers share their ideas, thoughts, reviews, and opinions, and hope Internet users will find them somehow. On the other hand, there’s the fearsome technical term, search engine optimization, which encompasses everything […] The post Blogging and SEO: Where’s the Crossing Line? appeared first on AwardSpace.com.| AwardSpace.com
Learn proven affiliate commission structures & optimization steps for affiliate program profit in 2025. Includes benchmarks & GoAffPro tips.| GoAffPro
Like we’re seeing in Schleswig-Holstein, Denmark and many other government bodies and organisations, the Austrian military (Bundesheer) has migrated 16,000 PCs from Microsoft Office to LibreOffice. As Heise reports, the main reasons behind the switch are to: strengthen digital sovereignty maintain independence of IT infrastructure ensure that data is processed in-house The initial plan to […]| The Document Foundation Blog
If you’re a business owner or running the marketing for a small business, you may be wondering whether it’s necessary to create social media accounts for your business. Well, this is not a one-size-fits-all approach; every business is different. Social media is a great way to increase brand visibility and authority; however, there are industries […] The post Is it Necessary for My Business to Have Social Media Accounts? appeared first on Boston Web Marketing.| Boston Web Marketing
The benefits of cross-selling go far beyond just making a few extra sales. In fact, smart marketplaces consistently use cross-selling to increase average order value, improve customer loyalty, and drive long-term growth. From what I’ve seen in WooCommerce stores, the sellers that succeed with cross-selling aren’t throwing random items into a cart. They’re using product […] The post 10 Proven Benefits Of Cross-selling To Drive Sales In Your Marketplace first appeared on WC Vendors.| WC Vendors
Ecommerce gamification adds fun, rewards, and friendly challenges to the usual buying process. Instead of customers just adding products to a cart, they might collect points, earn badges, or complete small goals along their shopping journey. This makes shopping more exciting and keeps people coming back to your ecommerce store. For a multi-vendor marketplace, gamification […] The post How To Implement Ecommerce Gamification In WooCommerce Marketplace first appeared on WC Vendors.| WC Vendors
The consumer purchase journey shapes how buyers move from first discovering a product to passionately recommending it to others. Understanding the journey helps WooCommerce marketplace owners and vendors better guide buyers toward conversion. By mastering each stage of the consumer purchase journey, you can improve conversions, customer satisfaction, and long-term marketplace success. In this article, […] The post Consumer Purchase Journey: Mastering Each Stage For Better Sales Outcomes fir...| WC Vendors
In my last blog post, I outlined the many reasons why I prefer communications systems over plans. Systems keep you flexible and able to adapt and shift your organization to meet the needs of your c…| Allison Carney Consulting
“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,... The post Emotional Branding: How to Do it Right appeared first on Small Business Currents.| Small Business Currents
Business automation is no longer a far-off to-do on small businesses’ calendars. With a majority of organizations having already embraced technology driven... The post 4 Common Marketing Automation Mistakes SMBs Make (and Tips to Avoid Them) appeared first on Small Business Currents.| Small Business Currents
Jeff Bezos once said, “When anecdotes and data disagree, anecdotes are usually right.” This speaks directly to the reality most leaders intuitively... The post When Everyone Is a Researcher: The New Rules of Customer Insights appeared first on Small Business Currents.| Small Business Currents
Marketing often treats content like a vending machine. Sales needs a case study, so you fill in the template. Check the next row on the spreadsheet, write| SparkToro
How Live Streaming has the Potential to Substantially Enhance eCommerce Entrepreneurs around the world are always on the lookout for that next hot trend or burgeoning technology that could… The post How Live Streaming has the Potential to Substantially Enhance eCommerce appeared first on thekickassentrepreneur.com| The Kickass Entrepreneur
When I first started freelancing, I thought the hard part was doing the work. The design. The copy. The delivery. The tech. I was wrong. The hardest part? Getting someone to say “yes.” Getting someone to pay. Not because I was bad at what I did. But because no one understood what I did. My…| Sell your service
I don’t have a traffic problem. I don’t have a lead problem. I don’t even have a conversion problem. And no, it’s not because I’m some kind of marketing wizard—it’s because I learned one ridiculously powerful skill early on. I didn’t come from a marketing background. My world used to be product design and manufacturing.…| Sell your service
When I was younger, I wanted to be more interesting. You know the feeling—you’re at a party or networking event, and you want people to remember you. Not just as the “marketing guy,” but as someone who actually brings something to the table. Then I heard a piece of advice that flipped everything: If you…| Sell your service
What if there was one thing that I’m doing differently, that you’re not doing, that was responsible for all my success? Multiple best selling books, working a few days a week, multiple six figure income, nice Bosch dishwasher. I was asked this recently on a call and it really took me by surprise. “I want…| Sell your service
What if I told you that making over $100,000 a year was way easier than you thought? You’re just overcomplicating it. It’s not your fault. I see it everywhere. Businesses get big, influencers inflate their ego. And when you ask a “successful” person: how did you get there? They’ll give you the WRONG answer. It’s…| Sell your service
