How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations that gradually shape and nurture it: the engine that builds trust around your brand. A solid and… Continue reading PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches| PRGN
Business environment in Detroit, Michigan Detroit is a city in dynamic transition — bridging its iconic industrial legacy with a future centered on innovation, sustainability and inclusive growth. Once associated solely with the automotive industry, Detroit is now a city undergoing an economic renaissance. While it remains the historic heart of the U.S. automotive sector… Continue reading Detroit, Michigan: Data Driven, People Powered| PRGN
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
En Argentina, las audiencias ya no consumen contenido de manera pasiva: eligen qué ver, cuándo y en qué plataforma. En este contexto, el streaming se ha consolidado como un nuevo medio donde las empresas buscan ganar relevancia sin depender exclusivamente de publicidad de pago. Pero, ¿cómo lograrlo de manera orgánica en un entorno dominado por… Continue reading Streaming y comunicación corporativa en Argentina: el desafío del espacio orgánico| PRGN
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states in the U.S., with favorable regulatory structures and low tax burdens,… Continue reading Texas: Big Business in the Lone Star State| PRGN
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida’s diverse economy is driven not… Continue reading Florida: The Americas’ Business Bridge| PRGN
You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the company’s future growth and success. Historically, many of the company’s functions – including corporate communication… Continue reading How to Build a Global Internal Communications Function| PRGN
Business environment in Madrid, Spain Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions. These regions have their own governments, parliaments and varying degrees of legislative power, particularly in… Continue reading Spain: Strategic Gateway to Europe for Latin America| PRGN
Business environment in Portland, Oregon Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based. In recent years Amazon has taken up a significant residence here as well. Portland has a strong commitment… Continue reading Portland: The Rose City| PRGN
Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world. And while AI tools are changing the way people research, brainstorm and draft written pieces, the human touch remains critical for developing thought provoking, informed content that promotes expert thinking.… Continue reading Writing for impact in 2025| PRGN
In this PRGN blog post, Constance Chao of Media Pus describes the business, media, and communications landscape in Taiwan.| PRGN
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number of companies understanding the importance of driving face-to-face communications and interaction with their brand and their… Continue reading Experiential Marketing Adds Value to the MarCom Mix| PRGN
In this PRGN blog post, Philippe Eberhard of CPC describes the business, media, and communications landscape in Switzerland.| PRGN
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they stand as exemplars of how consistent leadership can drive ambitious national strategies and economic transformations.… Continue reading Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations| PRGN
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working environment in that it’s the media capital… Continue reading New York: The City That Never Sleeps| PRGN
In this PRGN blog post, Çınar Ergin of Aristo Communications describes the business, media, and communications landscape in Türkiye.| PRGN
Business environment in Africa Africa’s business environment presents many opportunities driven by a dynamic blend of economic, social, and political factors. Economically, the continent boasts an abundance of natural resources, from minerals to agricultural land, offering investors a diverse range of sectors to explore. With a rapidly expanding middle class and urban population, there is… Continue reading Africa: Cradle of Humanity and Home to Young and Dynamic Markets| PRGN
In this PRGN blog post, Boh Tiong Yap of Mileage Communications describes the business, media, and communications landscape in Singapore.| PRGN
In this PRGN blog post Isabel Jorge de Carvalho of Global. describes the business, media and communications landscape in Lisbon, Portugal.| PRGN
Looking ahead to 2025, PRGN agency leaders are gearing up for a year that promises significant changes in public relations. Every December PRGN collects predictions from its member agency leaders globally to look ahead into what the new year holds for the PR and communications sectors and the practitioners, agencies and brand representatives working in… Continue reading 2025 PR Predictions: Human Abilities Matter More as AI Surges| PRGN
Business environment in Raleigh, North Carolina North Carolina has a pro-business environment with a 2.5% corporate income tax rate, the lowest in the United States, and a favorable legal and regulatory climate. The state also has low business costs, qualified talent, and a world-renowned education system. In 2022 and 2023, CNBC named North Carolina the… Continue reading North Carolina: Top State for Business| PRGN
Business environment in Seattle, Washington Seattle is an iconic city with rich culture and community of forward-thinking businesses ranging from globally renowned tech and aerospace companies to cutting-edge startups. Anchored by behemoths like Amazon, Microsoft, Starbucks, and Boeing (the largest employer in the area), Seattle has grown into one of the premier U.S. cities to… Continue reading Seattle: Fearless and Forward-Thinking| PRGN
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence to target U.S.-based companies and people to support the American division… Continue reading Nonprofit Social Media: Tips for Creating a Successful Campaign| PRGN
Business environment in Toronto, Ontario, Canada Toronto is Canada’s largest city and is home to the most corporate head offices in the country. Toronto is a rapidly growing city. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Businesses draw on a large and diverse talent pool, especially in… Continue reading Toronto, Canada: Diversity is Our Strength| PRGN
Business environment in Chicago Chicago is the third-most populated metropolitan area in the United States with more than 9.6 million residents in the city and suburbs. It is the centerpiece of commerce in the Midwest. Unlike other major cities, Chicago does not have a single industry specialization because it dominates many diverse industries, including manufacturing,… Continue reading Chicago: The Windy City| PRGN
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and organizations. The current election cycle has surpassed even the tumultuous 2020 race in terms of societal… Continue reading Navigating PR in an Election Year – The Political Minefield| PRGN
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the strongest sectors. The country is valued for its high-quality and innovative products and its strong… Continue reading Germany – United in the Heart of Europe| PRGN
Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. Twenty-six vehicle manufacturers and 98 of the 100 top automotive suppliers to North America have… Continue reading Detroit: North American Crossroad for The Automotive & Mobility Industry| PRGN
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications and in partnership with Escalate Strategies our vision is to help companies create… Continue reading People-Centric PR: Why Understanding Your Audience is Critical| PRGN
Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship. Mexico has emerged as a significant player in the global economy, thanks to its strategic location, diverse workforce, and network of… Continue reading Mexico: Bringing PR and PA Excellence to Diverse Organizations| PRGN
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily operations, shaping the future of content creation. How does Gen AI accomplish this? It learns from vast… Continue reading What are the Practical and Ethical Implications of Gen AI| PRGN
Business environment in Argentina Argentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development… Continue reading Argentina: Crafting Strategies for Communications Challenges| PRGN
Business environment in Bucharest By far the country’s economic powerhouse, Bucharest is a city of more than 2 million people and is bustling with life and open to business. Bucharest is home to 9% of Romania’s population but accounts for almost a quarter of the nation’s GDP. A majority of national and international companies have… Continue reading Bucharest, Romania: Everything You’d Expect from a Metropolis| PRGN
There is no question that clients today expect results from their PR firms. For many this still means driving awareness through editorial news coverage, influencer reviews and executive interviews. For years, the bigger the monthly clip book the happier the client and while clients still want quantity and quality, the expectations clients now have with… Continue reading PR Firms Today: Much More Than Clips| PRGN
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts 40-plus colleges and universities to prepare the state’s workforce. Projected employment growth for… Continue reading Arizona – Home to Hospitality, Tech, Retail, Real Estate and Small Businesses| PRGN
Business environment in Austria Living here is easy, but the business environment is quite restrictive. Compared to other countries, Austria has a high level of regulations and barriers for setting up a new business or expanding into new fields. As the capital city and the only true metropolitan area, Vienna holds a dominating position, and… Continue reading Austria – Align with Local Culture for Success| PRGN
Business environment in Ireland Ranked by Forbes among the 15 best countries in the world for doing business, Ireland is renowned as a high-performance knowledge economy with outstanding IT, infrastructure and human resource skills. A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over… Continue reading Ireland – A Dynamic Economy And A Great Place To Do Business| PRGN
Alabama business environment Alabama is well-known for many cultural stereotypes, but those lucky enough to grow roots here know it’s a best kept secret with an affordable quality of life surrounded by deep community engagement, outdoor recreational treasures, an emerging innovation sector and iconic Southern hospitality. Yes, you may be surprised to learn that Alabama… Continue reading Alabama – Where Hospitality Meets Hustle| PRGN
Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s… Continue reading Lithuania – Efficiency Attracts a Startup Ecosystem| PRGN
Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies,… Continue reading Dubai – Where Global Business Meets Limitless Possibilities| PRGN
Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its… Continue reading France – A Blend of Tradition and Innovation| PRGN
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on… Continue reading Philadelphia – City of Brotherly Love| PRGN
Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is home to big business. It’s the headquarters for Walmart, Tyson Foods, J.B. Hunt and… Continue reading Arkansas – Southern Roots, Global Impact| PRGN
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience… Continue reading Building a Communications Team: The Client Perspective| PRGN
Business Environment in Denmark Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is… Continue reading Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life...| PRGN
Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels| PRGN
In this PRGN blog post Lauren Reed Williams, CEO of REED Public Relations, describes the business and communications landscape of Nashville| PRGN
In this PRGN blog post Brad Kostka, President of Roopco in Cleveland, describes the business and communications landscape of Ohio.| PRGN
In this PRGN blog post Alessandra Malvermi of Sound Public Relations in Milan describes the business and communications landscape of Italy| PRGN
In this PRGN blog post Andy See of Perspective Strategies in Kuala Lumpur describes the business and communications landscape of Malaysia| PRGN
Writing a press release to share your company’s (or client’s) news can seem like a daunting task.You’ve got to get the messaging right, make sure not to bury the lede, source quotes that reporters will want to use… and that’s all before you even have to distribute and pitch it. If you want to write a […] The post How to Write a Press Release Like a PR Pro (With Free Template!) appeared first on contentfac.com.| contentfac.com
Let’s talk about new client onboarding for digital marketing agencies and freelancers:If you don’t have a process for this nailed down, you’re going to waste time, lose money and deliver a less-than-ideal experience to the new client you worked so hard to sign.I founded The Content Factory in 2010. In the decade+ since, I’ve been […] The post The Ultimate Guide to Onboarding New Clients for Freelancers & Agency Owners appeared first on contentfac.com.| contentfac.com
An excerpt from Online PR 101: A Complete Guide to Marketing Your Business Online The post How to Pitch Reporters Like a Digital PR Pro appeared first on contentfac.com.| contentfac.com
At TCF, we use HARO constantly. It’s one of our favorite tools because it’s basically a reporter’s Rolodex from the 90’s, except it doesn’t take up room on our desks, it’s always updated, and its reach is much further. Plus, it's free! In fact, we once used HARO to get 6 media placements in 30 days!You […] The post 7 Reasons Reporters Aren’t Using Your HARO Responses [18 Pro PR Tips!] appeared first on contentfac.com.| contentfac.com