This week heralds yet more evidence that podcasting is becoming a serious mainstream medium. Podcasting has been bubbling under the surface for years (decades?) as a niche nerdy pursuit, but following Spotify's $230 million acquisition of Gimlet Media (a pioneering podcast studio who are responsible for quite a few shows that have featured in this newsletter) early last year, the stakes have felt a little bit higher. Then in May Spotify dropped $100 million to bring the execrable Joe Rogan po...
