In A Study of History, Arnold Toynbee the Younger says that every big religion or ideology starts as esoteric mysticism with profound, transformative insight that’s understood only by a handful, which gives its followers immense spiritual power. The ones that get huge do it by dumbing down the core insight into something accessible to the masses, who lack the early adopters’ rare intellect and intense devotion, so the mass version also lacks the initial core of genuine insight.