Everything you do adds up. That blog post you wrote. That website page you added. That Instagram Reel you made. That YouTube video you published. That client you made happy. It all adds up. In an airport in Rome, Italy I ran into an ex-coworker from IBM that upon discovery I ran my own software business asked immediately: “How did you find your clients?” Well… that was a complex question to answer in a short span of time as we awaited our baggage at the airport.
