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What's the Baader-Meinhof Phenomenon? | HowStuffWorks
https://science.howstuffworks.com/life/inside-the-mind/human-brain/baader-meinhof-phenomenon.htm
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Have you ever met someone with a unique first name, and then all of a sudden you hear the name everywhere you turn? That's the Baader-Meinhof phenomenon at work. How did it get that handle?
