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Marketing Beat
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Brands face losing Gen Z if they don't prioritise purpose
https://www.marketing-beat.co.uk/2024/05/22/dentsu-gen-z-purpose-research/
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Tagged with:
social justice
sustainability
gen z
purpose
agencies
research and data
dentsu
angela tangas
Dentsu found that Gen Z expects brands to demonstrate purpose beyond profit, registering the highest levels of concern about social issues.
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