The best way to kill a grassroots movement at your company is to assign an owner, sponsor, or steering group for it. Below is a story about ACME, a fictitious software company, and how it responded to a grassroots movement. In the story, I discuss things to be aware of when new grassroots movements form both as a member of the movement and as upper management. I share pitfalls and summarize takeaways so that you can be more mindful of how to let the energy of grassroots movements flouri...
