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State of Attribution 2022 – Marketer Benchmark Report | MMA Global
https://www.mmaglobal.com/documents/state-multi-touch-attribution-mta-2022-marketer-benchmark-survey
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Despite Identity Concerns, MMA Global Research Finds Nearly 50 Percent of Marketers Believe Multi-Touch Attribution is Still the Future of Marketing Measurement. Data regulations and lack of executive buy-in remain hurdles for the adoption of MTA.
