EXCLUSIVE UPDATE: SambaTV clocked 1M U.S. households tuning into the first week of The Handmaid’s Tale season 4 premiere. That far exceeds the season 3 finale which drew 109K U.S. households over the same period according to Samba. Samba’s data supports Hulu‘s claim that The Handmaid’s Tale season 4 premiere is the most watched Hulu Original ever, series […]
