When you make that decision to start a new business, it’s normally both exciting and terrifying in equal measure. For the co-founders at Ventriks the stars were aligned when we got together. My good friend and ex-colleague Kowshik Rao has just ended his last consultancy assignment and looking ahead for his next opportunity, and I had sold my previous company DataGenic and was itching for a new challenge. When you have the initial conversations on strategy, market competition, technology, ar...