I have spent the majority of my career in engineering roles at startups. Both at companies I have worked at, and in the general startup ecosystem, I have frequently heard some variation of the refrain “engineers are expensive, but wireframes are cheap”. While I align with the underlying sentiment that doing the least amount of work to get customer signal is optimal, the phrase has always bothered me. As an engineering leader, I do not want the rest of the organization to view the work tha...
