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The ad monetisation trap and what it means for video
https://www.midiaresearch.com/blog/the-ad-monetisation-trap-and-what-it-means-for-svod
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Ads in subscription video on demand (SVOD) have now become normalised. In Q1 2024, Amazon Prime became the latest service to push ads onto its standard SVOD plan, following the lead of competitors Netflix...
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