At time of writing, social media technology of today is about the medium – how we create content digitally, how we distribute it, to whom we make it accessible – and how we fund free-to-access social media sites with virality and network effects. The medium and funding model have been the focus of innovation in the first two decades of the 2000s. Facebook, for example, puts the content at the center. Each post is substantial, often media-rich, usually at least a few sentences. Users decid...
