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Ideal customer profile (ICP) vs buyer persona: explained
https://www.gotomarketalliance.com/ideal-customer-profile-icp-vs-buyer-persona-whats-the-difference/
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Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them.
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