When I was a Senior Designer 14 years ago, I wanted nothing more than to become an Art Director. So, I tried to soak up everything I could from every Art Director I worked with. I picked up a tip from one Art Director that I still use to this day. I was watching him present a design concept to a client. He said, “And over here is an area that summarizes what a user will find on this page…” There was nothing out of the ordinary about that statement. He was doing what we all do: scrolling...
