A few years ago, my former agency SuperFriendly started a new high-stakes project. We were one of a few different vendors handling different parts of a brand new digital product we making together. Our main project sponsor was the client’s Chief Marketing Officer, and she was used to orchestrating multiple parties that often ran behind schedule and needed specific and clear direction. She kicked off the project by sending us a 305-word email with some polite instructions about what she woul...
