Within every project, I believe there is a project worth doing. You may get a new client with a problem to solve, like “redesign our website to help us get more customers.” Your boss may assign you some surface to explore, like “create a design system for our data visualization needs.” You may love it or you may hate it. Most projects fall somewhere in the middle, and often close to the middle. But I always look for the project that I know I can get excited. It’s almost always burie...
